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Tips and Best Practices for Gaining New Followers on LinkedIn

LinkedIn Advertising: The Key to Successful B2B Marketing

LinkedIn is a powerful social networking platform that offers both organic and paid advertising options. It is the top choice for B2B marketing, with 93% of B2B marketers using LinkedIn for organic social marketing and 75% choosing it for paid social media platforms.

According to the search results, LinkedIn is a popular social networking platform used by businesses and professionals.

Here are some statistics regarding LinkedIn’s organic and paid advertising effectiveness:

Organic posts on LinkedIn are free and visible on the company page and can appear in the newsfeed of followers when they are posted. These posts can be used to build brand awareness, showcase culture, promote events, and/or share industry knowledge.

A staggering 93% of B2B marketers used LinkedIn for organic social marketing in the 12 months preceding October 2021. Of the 77% of B2B respondents who used paid social media platforms, 75% chose LinkedIn, saying it produced the best results.

According to LinkedIn, brands that advertise on LinkedIn are seen as “higher quality” by 50% of respondents, while 92% of brands are seen as “more professional,” 74% are “more intelligent,” and 59% are “more respectable.” This has resulted in a 10-15% lift in short-term sales performance.

LinkedIn Ads is not only the strongest social networking platform for organic results, but it also ranks as the best for paid results. In other words, if you are looking to pay for advertising on a social media platform, LinkedIn Ads is the best choice according to the source.
Facebook (54%) and YouTube (36%) follow LinkedIn as the top choices for paid advertising, with other social media platforms ranking lower.

LinkedIn Ads has been consistently ranked as the top social networking platform for paid advertising. According to a recent survey, LinkedIn Ads is the best platform for paid advertising, with a whopping 65% of marketers rating it as the strongest platform for generating leads and revenue [4]. This is likely due to the platform’s focus on professional networking, making it a valuable tool for B2B marketing.

In comparison, Facebook and YouTube are also popular platforms for paid advertising, with 54% and 36% of marketers rating them as the best platform for generating leads and revenue, respectively. However, LinkedIn stands out due to its unique targeting options that allow advertisers to target specific industries, job titles, and company sizes.

LinkedIn Ads also offers a higher average click-through rate (CTR) compared to other social media platforms, making it an effective tool for driving website traffic and increasing brand awareness. In fact, LinkedIn Ads has an average CTR of 0.39%, which is higher than Facebook’s 0.18% and Twitter’s 0.10%.

Moreover, LinkedIn Ads’ cost per click (CPC) is higher than other social media platforms, with an average CPC of $5.26 compared to Facebook’s $0.97 and Twitter’s $2.80 [8]. However, this higher CPC is offset by the platform’s superior targeting options and higher CTR, which ultimately results in a better return on investment (ROI) for advertisers.

LinkedIn Ads is the strongest social networking platform for paid results, offering superior targeting options and a higher CTR compared to other platforms. Its higher CPC is offset by its ability to generate leads and revenue, making it an effective tool for B2B marketing.

 

Additional information and advice to successful B2B marketing on Linkedin:

  • Use LinkedIn’s unique targeting options to your advantage: LinkedIn allows advertisers to target specific industries, job titles, and company sizes, making it an effective tool for B2B marketing. Be sure to use these options to reach your desired audience and increase the effectiveness of your ads.
  • Consider the higher CPC as an investment: While LinkedIn’s cost per click may be higher than other social media platforms, the superior targeting options and higher click-through rate ultimately result in a better return on investment for advertisers.
  • Focus on creating high-quality ads: According to LinkedIn, brands that advertise on the platform are seen as “higher quality” and “more professional” by respondents. To take advantage of this perception, focus on creating high-quality ads that showcase your brand in the best light.
  • Utilize both organic and paid advertising options: While paid advertising on LinkedIn can increase short-term sales performance, don’t forget about the power of organic posts. Use them to build brand awareness, showcase culture, promote events, and/or share industry knowledge.
  • Monitor your performance and adjust your strategy: Keep track of the performance of your LinkedIn ads and adjust your strategy as needed. This may involve tweaking targeting options, adjusting ad creative, or reallocating your budget.By utilizing the power of LinkedIn advertising, businesses can effectively reach their desired audience and increase the effectiveness of their B2B marketing efforts.

Overall, LinkedIn is a powerful platform for both organic and paid advertising. While organic posts are an effective way to build brand awareness and showcase culture, paid advertising on LinkedIn can increase short-term sales performance, making it an effective tool for businesses to utilize.

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