Tag Archives: Proactive vs Reactive Cybersecurity

The-Essential-Guide-To-Webinar-Marketing, How to Organize and Effectively Follow Up with Prospects After a Webinar

Webinar Marketing Best Practices Guide

The Essential Guide To Webinar Marketing

How to Organize and Effectively Follow Up with Prospects After a Webinar

In this article you will learn:

What time is the best to conduct webinars?

The best time for a webinar can depend on a number of factors, including the time zone of the intended audience, their availability, and the topic of the webinar.

Here are a few tips that may help you determine the best time for your webinar:

It might surprise you, but the best time of the day to conduct your webinar is either before or after people’s lunch hour. You can choose between 10 to 11 A.M. or 1 to 2 P.M.

  1. Consider the time zone of your audience: If you have attendees from different time zones, it can be helpful to choose a time that is convenient for the majority of them.
  2. Think about your audience’s availability: If you know that your audience is generally available during certain times of day (e.g. early mornings, lunch hours, evenings), try to schedule your webinar during one of those times.
  3. Take the topic of your webinar into account: If your webinar is focused on a specific industry or topic, it may be helpful to schedule it during regular business hours when professionals in that field are likely to be available.
  4. In terms of availability, it might be best to schedule your cybersecurity webinar during business hours when professionals in the field are likely to be available. Many professionals working in cybersecurity may have flexible schedules, so it could also be worth considering scheduling your webinar in the evening or on the weekend to allow for more flexibility.
  5. It may also be helpful to take the specific topic of your webinar into account. If your webinar is focused on a particular aspect of cybersecurity, it could be useful to schedule it during a time when professionals in that field are likely to be available and able to fully engage with the content.

In general, it can be helpful to survey your intended audience to get a sense of the best time for your webinar.

 

911cybersecurity.com boost your cybersecurity business - engage with qualified leads and grow your cybersecurity services company

911cybersecurity.com boost your cybersecurity business – engage with qualified leads and grow your cybersecurity services company

Best practices for selecting an audience for cyber security webinar

There are several best practices you can follow when selecting an audience for a cybersecurity webinar:

  1. Identify your target audience: Think about the specific topic of your webinar and who would be most interested in attending. Are you targeting IT professionals, small business owners, or a general audience? Clearly identifying your target audience can help you focus your outreach efforts.
  2. Determine the size of your audience: Consider how many attendees you want to have for your webinar. This can help you determine the size of the venue you need and how much time you should allocate for the event.
  3. Invite relevant attendees: Reach out to individuals or organizations that would be interested in the topic of your webinar. You can use email, social media, or other marketing channels to promote your event and invite attendees.
  4. Offer incentives: Consider offering incentives, such as free resources or discounts on products or services, to encourage people to attend your webinar.
  5. Follow up with attendees: After the event, be sure to follow up with attendees to thank them for participating and to see if they have any additional questions or feedback. This can help you build a relationship with your audience and encourage them to attend future events.

Marketing a webinar can be a great way to promote your business and attract new customers.

Here are some best practices to follow when marketing a webinar:

  1. Clearly define your target audience: Identify who you want to attend your webinar and tailor your marketing efforts to reach them.
  2. Promote the webinar early and often: Start promoting your webinar at least a few weeks in advance, and remind people about it regularly as the event approaches.
  3. Use multiple marketing channels: Utilize a variety of marketing channels, such as email, social media, and paid advertising, to reach as many people as possible.
  4. Offer incentives to register: Consider offering a discount or other incentive to encourage people to register for your webinar.
  5. Use an engaging and informative landing page: Create a landing page for your webinar that clearly explains the topic and benefits of attending.
  6. Follow up with attendees: After the webinar, follow up with attendees to thank them for participating and to offer additional resources or information related to the topic.
  7. Collect feedback: Ask attendees for feedback on the webinar and use this information to improve future events.

By following these best practices, you can effectively promote your webinar and attract a large and engaged audience.

Following up with attendees after a webinar is a great way to thank them for participating, provide additional resources, and gather feedback.

Remember to secure your infrastructure before it is too late

Remember to secure your infrastructure before it is too late

Hosting a cybersecurity webinar can be a great way to educate your audience about important cybersecurity topics and best practices.

Here are some best practices to follow when hosting a cybersecurity webinar:

  1. Choose a relevant and timely topic: Select a topic that is relevant to your audience and timely, as this will help to attract and engage attendees.
  2. Promote the webinar effectively: Use a variety of marketing channels, such as email, social media, and paid advertising, to promote the webinar and attract a large audience.
  3. Use a reliable webinar platform: Choose a webinar platform that is reliable and easy to use, as technical issues can be a major distraction for attendees.
  4. Practice good cybersecurity hygiene: Ensure that your own systems are secure and that you follow best practices for cybersecurity during the webinar to protect the privacy and security of attendees.
  5. Engage with your audience: Encourage audience participation and interaction during the webinar, as this can help to keep attendees engaged and interested.
  6. Follow up with attendees: After the webinar, follow up with attendees to thank them for participating and to offer additional resources or information related to the topic.

By following these best practices, you can host a successful and informative cybersecurity webinar that educates and engages your audience.

 

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Follow up after webinar best practice

Following up with attendees after a webinar is a great way to thank them for participating, provide additional resources, and gather feedback.

Here are some best practices for following up after a webinar:

  1. Thank attendees for participating: Send a follow-up email or message thanking attendees for joining the webinar. This helps to show your appreciation and build goodwill.
  2. Provide additional resources: Share any additional resources or information related to the webinar topic that may be of interest to attendees. This could include links to articles, research, or other useful materials.
  3. Gather feedback: Ask attendees for feedback on the webinar, including what they liked and what could be improved. Use this feedback to improve future webinars and make them even more valuable to your audience.
  4. Encourage engagement: Encourage attendees to stay engaged with your business or organization by signing up for your email list, following you on social media, or joining a community or group related to the webinar topic.
  5. Offer a special offer: Consider offering a special discount or other incentive to encourage attendees to take a specific action, such as purchasing a product or signing up for a service.

By following these best practices, you can effectively follow up with attendees after a webinar and build stronger relationships with them.

Converting website visitors into customers or leads is an important goal for many businesses.

Effective Cybersecurity Marketing for Cybersecurity and MSP Companies contact 911cybersecurity.com to boost your cyber-defense business

Effective Cybersecurity Marketing for Cybersecurity and MSP Companies contact 911cybersecurity.com to boost your cyber-defense business

How to convert website visitors after webinar.

Converting website visitors into customers or leads is an important goal for many businesses.

Here are some tips to help you convert website visitors:

  1. Make it easy for visitors to take action: Clearly communicate what you want visitors to do on your website, and make it easy for them to take that action. This could be filling out a form, making a purchase, or downloading a resource.
  2. Use persuasive copy: Use compelling and persuasive copy on your website to convince visitors to take action. This could include customer testimonials, social proof, or a clear value proposition.
  3. Optimize your website for conversions: Make sure that your website is optimized for conversions by using clear calls to action, having a simple and intuitive navigation, and ensuring that your website is mobile-friendly.
  4. Test different elements: Use A/B testing to experiment with different elements of your website, such as the color of a call to action button or the placement of a form, to see which ones are most effective at converting visitors.
  5. Provide value: Offer visitors something of value in exchange for their contact information or a purchase. This could be a free resource, a discount, or valuable content.

By following these tips, you can improve your website’s ability to convert visitors into customers or leads.

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

 

Sales pitches for cybersecurity services

Here are a few potential sales pitches for cybersecurity services:

  1. Protect your business from the growing threat of cyber attacks: Cyber attacks are becoming more common and more sophisticated, and they can have serious consequences for businesses. Our cybersecurity services can help protect your business from these threats and keep your data and systems safe.
  2. Save time and money with proactive security measures: Don’t wait until you’ve suffered a cyber attack to invest in cybersecurity. Our proactive security measures can help you detect and prevent threats before they cause damage, saving you time and money in the long run.
  3. Keep your customers’ data safe: If you handle sensitive customer data, such as credit card numbers or personal information, it’s important to keep it safe. Our cybersecurity services can help ensure that your customers’ data is secure and protect your business from data breaches and other security threats.
  4. Stay compliant with industry regulations: Many industries have specific regulations around cybersecurity, and failing to comply can result in fines and other penalties. Our services can help your business meet these requirements and avoid non-compliance.
  5. Gain a competitive edge: In today’s digital age, businesses that prioritize cybersecurity are more attractive to customers and partners. By investing in our cybersecurity services, you can differentiate your business from competitors and gain a competitive edge.
Tech Jokes - A Collection of Computer, Network, Infrastructure, Cybersecurity and ChatGPT Humor

Tech Jokes – A Collection of Computer, Network, Infrastructure, Cybersecurity and ChatGPT Humor

Bonus content for those who like to read 😉

Unique selling proposition for cybersecurity services

A unique selling proposition (USP) is a specific benefit or advantage that sets your business apart from competitors.

Here are a few ideas for a USP for cybersecurity services:

  1. Fast response times: Offer fast response times to cyber threats, with a guarantee to resolve issues within a certain timeframe.
  2. Proactive security measures: Offer proactive security measures that can detect and prevent threats before they cause damage, rather than just reacting to attacks after they happen.
  3. Customized solutions: Offer customized cybersecurity solutions that are tailored to the specific needs of each client, rather than a one-size-fits-all approach.
  4. Expertise in a specific industry: Position your business as an expert in cybersecurity for a specific industry, such as healthcare or finance, and highlight your knowledge and experience in that field.
  5. Comprehensive services: Offer a full range of cybersecurity services, including threat assessment, incident response, and compliance, rather than just one or two offerings.

By identifying and highlighting a unique selling proposition, you can differentiate your business and attract more potential customers.

 

Valuable Cyber Defense Resources:

Proactive vs Reactive Cybersecurity or Hybrid Which Cybersecurity Model is for You

Proactive, Reactive or Hybrid Which Cybersecurity Services is for You

Last year there was a cybersecurity attack almost every ten seconds. The worst was the SolarWinds malware attack involving 18,000 clients, 100 private institutions, and nine government agencies using the log4j vulnerability, whose full scope is yet to be discovered. The attack did not even have the large-scale ransomware demands that the REvil (Ransomware Evil; also known as Sodinokibi) group put out, well over $50 million. With the emergence of zero-day vulnerabilities almost every day, an organization must incorporate robust cybersecurity solutions into its frameworks. Only a fifth of institutions fully integrated cybersecurity solutions into their operations. It is a significant contributor to why some ransomware groups made over $123 million and made away with over 21.6 terabytes of data.

There is a variety of methods that an organization can employ without spending too much money. Some managed Service Providers and Managed Security service Providers offer a wide range of solutions to clients to protect them from cybersecurity breaches. The approaches can be split into three:

  • Proactive Cybersecurity
  • Reactive Cybersecurity
  • Hybrid Cybersecurity

Proactive Cybersecurity

It involves establishing solid frameworks to detect system vulnerabilities and patch them up. It focuses on gathering information and preparing for possible future occurrences.

“Proactive cyber defense means acting in anticipation to oppose an attack through cyber and cognitive domains. Proactive cyber defense can be understood as options between offensive and defensive measures.”

The method offers some benefits:

  1. An organization can have most of its infrastructure and implementation vulnerabilities detected and corrected long before third parties can identify them. Thus serves the clientele very well as it always maintains a reliable front for the organization since the client does not get exposed in case of data breaches. It can be a significant selling point for many clients that invest in cybersecurity through proactive data protection solutions.
  2. When an organization employs proactive solutions, they always seem to stay ahead of the curve. Their cybersecurity provider is usually working to check out any vulnerability exploited. A large number of data breaches reduce in this way.
  3. The proactive approach enables organizations to have robust frameworks to protect against data breaches through employee training. Employees usually work with the software most of the time, and it can be the first line of defense against data breaches. The proactive approach also helps detect inappropriate insider actions that lead to data breaches. The activities are flagged, and proper administrative changes occur to remedy this.
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A robust Proactive Cybersecurity framework utilizes gradual improvements in an established system that always ensures the technique used is well prepared for any incidences. Some tactics May apply:

  • Employee training – workers have been trained on cybersecurity best practices and informed of the new developments requiring proper attention. An operational manual can be developed to help keep employees improving. A checklist can detect abnormalities and suspicious activities that experts can then investigate.
  • Multi-point authentication – this strategy uses a level of security clearance model where only a known group of individuals can be given access to information and ensures that only well-trained individuals can get to work on various security problems. It also ensures that anyone accessing data is detected, and any suspicious activities are easily detected.
  • Data protection is a system of lock and key where only people would have access to data using ciphers; hence, there is reduced data loss in cases of hardware loss. Data is also be put up in physical and cloud centers to ensure minimal data loss in case of a data breach.
  • Risk assessment and vulnerability tests – Cybersecurity experts employing Proactive-Cybersecurity come in after set times to check entire systems and the designs to give a vulnerability scorecard. It ensures that all systems stay up to par and discuss upcoming challenges, and the MSSP has solid points to work on that can be easily quantified. Some cybersecurity groups may outsource vulnerability checks in bounty hunters and organize competitions. In this way, when a vulnerability or bug is detected, the cybersecurity provider has enough time to remove a bug, patch up a vulnerability or prescribe other corrective measures to an organization.

Webinar Marketing Best Practices. How to Organize and Effectively Follow Up with Prospects After a Webinar

The Essential Guide To Webinar Marketing - How to Organize and Effectively Follow Up with Prospects After a Webinar

Proactive Network Security Services from LA-Networks

  • Phishing Attack Simulation
  • Managed Threat Hunting
  • Penetration Testing
  • Secure Code Review
  • Cloud Security Compliance
  • Cyber Threat Hunting

LA-Networks.com specializes in protecting our clients from emerging cybersecurity threats such as ransomware, spear phishing, and IoT compromises.

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Reactive Cybersecurity

This approach acts when a problem arises for damage control and assessment and repelling and patching up vulnerable areas. Since one cannot plan when a data breach will occur, re-active cybersecurity measures are a crucial component of cybersecurity. Some violations may take place despite all of the preventive measures. For example, an office worker may open an email with executable malware on a workplace computer on their email, leading to the system being infected, which may take some time before it is detected. When connected to an organization’s network, infected hardware may enable data breaches that happen even with functioning security measures such as firewalls and anti-virus software.

Reactive Cybersecurity – Cyber Incident Response & Digital Forensics Services:

  • Digital Forensics Services
  • Incident Response Retainer
  • Data Breach Response
  • Digital Forensics
  • Ransomware Response and Bitcoin Payments
  • Post Ransomware Threat Hunting

Re-active cybersecurity enables an organization to clean up from the effects of cybersecurity failures.

Four key steps form how re-active cybersecurity acts to improve cybersecurity:

1. Stopping the Cybersecurity Failure

All affected areas have to be identified and remedied. It may include servers, hardware devices or particular software. The compromised parts may have to be stopped, taken down, or disconnected to stop any further damage. All security measures may have to be propped up again, including new firewalls, changing access codes, and installing software updates if the affected part still complies with the set standards.

2.  Assessment

In containing a data breach, it is critical to ensure that no data is deleted, as it is vital to check how far the damage goes. The investigation process enables the identification of the entry point of any malicious items into a system. It even helps map timelines of the attack and finds any information that might point to the actors involved. A report on the stolen data, affected resources, and expenses is also developed.

3. Informing All Involved Parties

When an assessment report has been developed, all the involved parties are given information on how a data breach may have impacted them. At this point, additional players may have to be called in, such as the company’s legal representatives, who will guide the legal processes that follow after a breach which might involve court cases against some parties. Compliance with regulations such as reporting the violation to the FBI and insurance bodies is done at this stage. Telephone lines are open for the public, so anyone with additional information on the breach can come forward.

4. Providing Solutions

When all helpful information has been gathered, a final report is written with remedies to ensure the breach does not occur again. The report includes details of the timelines involved, causes of the breach, the perpetrators, who and how they were affected, and improvements being implemented.

At this point, the cybersecurity provider implements software improvements, policy changes and sensitizations to ensure the breach does not occur again.

 

Hybrid Cybersecurity

CyberSecurity Moves Toward Hybrid Models. The method offers the best of proactive and re-active cybersecurity. It provides the highest level of effectiveness, and most cybersecurity experts advocate for this approach. It highlights that the fault does not always lie with the proactive or reactive modes of action when a breach occurs. Instead, the two odes should be used harmoniously to prevent or contain a data breach. Hybrid cybersecurity measures also add the element of recovery to ensure you pick yourself up and continue operations with or without any interruptions. In this model, an organization can show its resilience and openness to its partners. It also enables institutions to keep up with regulatory requirements that have been legislated.

It is sometimes an unsettling experience with heavy financial, legal, and reputational ramifications when a data breach happens. It is hard for startups and medium-sized enterprises to stay competitive with data breaches. It is usually expensive to contain a data breach when no previous measure is set for cybersecurity. There are very affordable MSSPs available to save you the stress and expenses of a data breach without charging a premium.

 

Valuable Cyber Defense Resources:

 

How to Measure and Justify Cybersecurity Investment and Return on Investment

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

How much does your business spend on cybersecurity? As a IT admin, how do you prove to the company’s leadership you work for that they need to spend more on cybersecurity? According to an article written by Bruce Schneider, companies consider ROI a big deal, but it is challenging to calculate ROI in security.

In this article we will be talking about:

  • How to monitor and address evolving cybersecurity threats?
  • Proactive vs Reactive Cybersecurity
  • Proactive Cybersecurity Return on Investment
  • What Does Proactive Cybersecurity Involve?
  • How to manage cybersecurity and justify your cybersecurity budget
  • Valuable Cyber Defense Resources

According to Deloitte report, the average company will spend somewhere between 6% and 14% of their annual IT budget on cybersecurity. That is less than a quarter of the total amount allocated for cybersecurity in general, so that’s actually not that bad at all. On average, most companies spent around 10% of their IT budget.

Monitor and address evolving cybersecurity threats

If, for instance, you can prove to the management that spending $2000 on cybersecurity can help the company save $30000 every year, they will be happy to release the $2000. However, the problem comes when you have to prove that you need $2000 and not $1500 or any lower amount. Companies spend on threat hunting and vulnerability assessment using methods such as penetration testing. While some companies might have an in-house team, others have to hire an expert to monitor and address evolving cybersecurity threats. This is called proactive cyber defense. It seeks to identify weaknesses and address them before an attack. Preemptively identifying security weaknesses is different from reactive cybersecurity where a company waits for an attack to take any action.

Proactive vs Reactive Cybersecurity

Business leadership and decision makers are hesitant to release cybersecurity investment as they do not consider daily threats as ‘serious.’ According to an ISACA APT Awareness study, about 93.6% of respondents who took part in the study believe that APTs are only the “very serious threats.” However, the Advanced Persistence Threats (APTs) are not always advanced in the sophistication of the methods the attackers use. However, companies are under constant threats from simple, yet sophisticated hacking methods.

If a company chooses reactive approach to dealing with cybersecurity, “they sit back and wait for an attack.” When the attack happens, a data breach or a ransom can cost the company millions of dollars.

Today, companies have several defense solutions to prevent an attack. These proactive measures ready the company for an attack even when it does not happen. However, if it happens, the approach may save the company millions of dollars.

 

 

ROI is a big deal in business, but it’s a misnomer in security. Make sure your financial calculations are based on good data and sound methodologies

Proactive Cybersecurity Return on Investment

Digital threats are smarter today. Hackers can spend several months or years collecting details about your company all when you think everything is right. A proactive cybersecurity keeps you on top of these threats before they stall your business.

With proactive security services, you know what professionals you need to protect your business and how to handle an attack in case it ever happens. The approach allows you to monitor threats and addresses any weaknesses in your organization. In case of an attack, the IT department will take charge immediately to prevent loss of data.

The value of digital information continues to grow and not protecting your data may cost your company or organization a lot of money. Again, regulators require that organizations secure their data. Your business may face harsh penalties if you fail to take necessary measures in building sustainable cyber resiliency.

What Does Proactive Cybersecurity Involve?

A proactive approach seeks to prevent an attack before it happens. The company will spend money to prevent an attack that may never happen, and this is why management may be hesitant to spend on cybersecurity. However, assume you cut the cyber threat hunting budget from $4000 to $1500. This means that the IT team may not carry out all the activities they needed to protect the business. If an attack happens, the business may spend thousands or millions of dollars to recover the lost data.

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Here is what cybersecurity experts do to secure your data:

Disk Encryption – This involves securing the hard drives through encryption. In case the organization loses physical devices, their data will be safe.
Employee Cyber Awareness Training – Employee cybersecurity awareness training keeps the team informed of current threats and the optimal cybersecurity strategy they can apply in case of an attack.
Multi-factor Authentication – Organizations need to limit access to some of the systems. There should be security levels with some of the systems only being accessible to select employees. Multi-step authentication ensures there is proper access control.
Cyber Threat Hunting – This involves approaches, such as ransomware threat hunting services, Phishing Attack Simulation, and Managed Threat Hunting among others. They seek to ensure there is no threat that can penetrate the system.
Vulnerability Scanning – Here, cyber resiliency experts scan for weaknesses in the computer systems and in other systems. There are several software programs to scan your computers and there are also antivirus programs to protect your computer.
Managed Security Operations Center – These centers create an incident response plan. They monitor threats and report any imminent threats that a company may face.

Webinar Marketing Best Practices. How to Organize and Effectively Follow Up with Prospects After a Webinar

The Essential Guide To Webinar Marketing How to Organize and Effectively Follow Up with Prospects After a Webinar

The Essential Guide To Webinar Marketing How to Organize and Effectively Follow Up with Prospects After a Webinar

 

Tracking Cybersecurity KPIs to Justify Your Cybersecurity ROI

According to a report published on PwC, only 22% of CEOs believe that there is enough risk to data security to inform their decisions. The statistics have remained true for more than ten years. As such, not all CEOs are willing to spend on proactive cybersecurity.

It is impossible to manage cybersecurity and justify your budget if you cannot measure performance. As a security professional, you need to show:

• How many times hackers have tried to access your system
• Number of unidentified devices in the organization network
• Number of devices not patched and ready for attacks
• How long it takes for security experts to detect threats that fly under your radar
• How long it takes for security experts to start working on an attack
• How long a business takes to fully handle an attack and recover from it
• How many employees are informed about cybersecurity
• Number of cybersecurity incidents reported within the business and within the industry
• Number of users in the company with administrative access
• Cloud security compliance and other security compliance statuses
• Availability of non-human traffic in the organization network
• The cost of each incident that the security team solves

With the above key performance indicators, it is easy to justify the cybersecurity budget. The idea is to show that threats can happen any time and that the company needs to be ready. With a reactive cybersecurity approach, the company will be caught unaware and data may be lost. This may lead to regulatory fines and expensive recovery of data.

Valuable Cyber Defense Resources:

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