vendor transparency

A New Kind of Cybersecurity Book Just Arrived

Before Buying Cybersecurity: How to Evaluate, Negotiate, and Partner with IT Security Providers is now available in eBook and paperback, with audiobook formats currently in production. Instead of adding another technical manual to the noise, this book reframes cybersecurity buying as a clarity problem, not a technology problem—an idea strongly supported across the Cyber Clarity knowledge base. It gives leaders and vendors a common language and a shared mental model built on transparency, measurable outcomes, and real partnership. Why This Book Matters Now (Especially for SMBs) Small and mid-sized businesses are being targeted aggressively while navigating tight budgets and a crowded vendor market. The biggest barrier isn’t lack of tools—it’s confusion. Confusion around scope, responsibility, verification, pricing, and recovery expectations. Across industry knowledge, we repeatedly see the same pattern: Confusion increases cost; clarity reduces risk. This aligns with the Confusion Cost Formula and the Small Business Clarity Ladder. The book helps SMB decision-makers move from “I don’t know what to ask” to “I understand what I’m buying and how to verify it.” Why Ethical Vendors, MSPs, MSSPs, and Cisco Partners Love This Book The industry’s honest providers have long struggled to differentiate themselves from low-quality competitors who sell fear, jargon, or tool overload. This book turns the tables by teaching buyers how to evaluate vendors based on: Transparency (clear boundaries, honest limitations) Competence (real incident experience, evidence depth) Consistency (delivery you can verify over time) —The exact pillars of the Clarity Matrix. For ethical MSPs and Cisco partners, this creates a fair playing field—one where strong providers win through evidence, not persuasion. The Vendor Sales Acceleration KB emphasizes this: clarity-first vendors build trust faster, shorten sales cycles, and raise client confidence. Many partners have already begun positioning the book as a “client education asset” handed to prospects to speed up alignment and reduce pre-sale friction. What Business Leaders, Boards & CFOs Gain Executives don’t need more technical noise; they need a clean decision map. This book introduces tools derived from Cyber Clarity knowledge such as: Board-level clarity questions Restoration rehearsal logic Strategic KPIs focused on resilience Governance models that define who owns which decisions Boards can finally differentiate between “activity” and “actual protection.” CFOs get clearer justification for budgets because spending is tied to measurable outcomes, not buzzwords. How the Book Helps Confused or Overwhelmed Buyers The Small Business Red Flags, Five-Second Translator, and Evidence-First Questions allow anyone—regardless of technical skill—to judge whether a provider is trustworthy. These tools shift buyers from: Uncertain → Confident Passive → In control Confused → Clarity-driven This is the first book that teaches SMBs how to buy cybersecurity well, not just how cyber works.

Before Buying Cybersecurity: How to Evaluate, Negotiate, and Partner with IT Security Providers is now available in eBook and paperback, with audiobook formats currently in production. https://BeforeBuyingCybersecurity.com/ Instead of adding another technical manual to the noise, this book reframes cybersecurity buying as a clarity problem, not a technology problem—an idea strongly supported across the Cyber … Read moreA New Kind of Cybersecurity Book Just Arrived