Why do we use glossary of marketing and cybersecurity terms?
A glossary is helpful when a topic is explained using different terms by different people in the industry. Not understanding a term can keep readers from engaging with our content. It can cause some to leave our site because they perceive the content as over their heads.
A glossary allows us to include visitors and clients who aren’t experts on a certain subject.
“If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. – Ryan Holmes