BrandIntel AI™: Open-Source Brand Visibility for the AI Era
TL;DR — We’re releasing BrandIntel AI™, a free, open-source workflow that shows how your brand appears inside AI answers (ChatGPT, Gemini, Claude, Grok, Perplexity, Bing AI, and future LLMs). It tracks mentions, citations, ranking, sentiment, and even hallucinations—then turns findings into a 90-day Answer Engine Optimization (AEO) plan.
It’s built on our earlier PersonaIntel AI™ work for personal reputation research (framework here: https://911cybersecurity.com/personaintel-ai-framework/) and expanded for companies and products.
Use this post as a one-stop kit: copy the prompts, run them in your favorite AI, paste the results into the tracker, and watch your AI Visibility Score rise.
Why this matters (right now)
AI answers are where buyers start. When someone asks an LLM “best Cisco partners in Los Angeles” or “top cybersecurity education sites,” the brand that appears first wins the conversation—regardless of classic SEO. BrandIntel AI™ helps you measure and improve that presence across AI systems.
What BrandIntel AI™ does
- Monitors brand, products, executives, slogans, and trademarks across AI-generated answers and knowledge panels.
- Benchmarks you vs. competitors on visibility, citations, ranking, sentiment.
- Detects hallucinations (incorrect claims) and suggests fixes.
- Recommends AEO actions that nudge AI systems toward current, accurate brand facts.
- Works manually (no code, no API) or can be automated later.
Quick start (5 minutes)
- Prepare your Brand Profile (you’ll paste this into each AI):
- Brand: [Exact name]
- Industry: [e.g., IT networking & cybersecurity]
- Location: [City, State, Country]
- Key products/services: [3–5 items]
- Key executives/spokespeople: [names/roles]
- Pick an AI (ChatGPT, Gemini, Claude, Grok, Perplexity, Bing AI).
- Run the prompts below one at a time (don’t paste all at once).
- Paste numbers into the tracker (columns listed below).
- Act on the AEO plan, repeat monthly, and watch the trend.
Copy-paste prompts (universal across AIs)
Replace placeholders like
[Your Brand Name],[Industry],[City, State, Country],[Competitor 1], etc.
Run Prompt 1 → Prompt 2 → Prompt 3 → Prompt 4 → Prompt 5 in order, then use the platform-specific extras at the bottom.
Prompt 1 — Brand Mentions & Visibility
You are BrandIntel AI™, a research assistant that maps brand presence across AI-generated answers.
Profile
- Brand: [Your Brand Name]
- Industry: [Industry]
- Location: [City, State, Country]
- Key products/services: [List 3–5]
- Key executives/spokespeople: [List]
Task
Search your accessible knowledge and indexes for recent brand mentions across AI answers, public websites, industry publications, and social platforms.
Return:
1) Total distinct mentions and the platforms/sources they appear in
2) Top contexts/topics where the brand appears
3) 2–3 representative AI-generated passages including the brand
4) A 0–100 Visibility Score (define your scoring method briefly)
Prompt 2 — Competitor Benchmarking
You are BrandIntel AI™ Competitive Analyst.
Compare these brands in AI-generated answers and public sources:
- [Your Brand Name]
- [Competitor 1]
- [Competitor 2]
- [Competitor 3]
For each brand, return:
- AI Ranking Position (1 = appears first in typical responses)
- Distinct mentions (count)
- Citation count (linked references)
- Sentiment breakdown (% positive / neutral / negative)
- 1–2 representative passages
- Key factors affecting rank (authority, freshness, topical relevance)
Prompt 3 — Sentiment & Perception Audit
You are BrandIntel AI™ Sentiment Auditor.
Analyze current sentiment around [Your Brand Name] across AI answers and public sources.
Return:
- Sentiment score (0–100) and % breakdown (Positive/Neutral/Negative)
- 3–5 positive themes
- 3–5 negative themes
- Notable neutral/factual perceptions
- High-impact actions to improve sentiment in 30–60 days
Prompt 4 — Hallucination & Misinformation Detection
You are BrandIntel AI™ Hallucination Inspector.
Identify incorrect, outdated, misleading, or unverified claims related to [Your Brand Name].
Return:
- List of false/misleading claims + short context
- Where they appear (AI/system/source)
- Probable cause (outdated info, entity confusion, data gap)
- A "Correction Pack": precise corrected statements the brand should publish on-site/press/social
Prompt 5 — AEO Plan (90 Days)
You are BrandIntel AI™ AEO Strategist.
Create a 90-day plan to improve AI search visibility for [Your Brand Name].
Include:
1) Pages/content to create or update (with titles/H1s)
2) Press/PR and citations plan (where & why)
3) Schema/structured data improvements (Organization, Product, FAQ, Review, sameAs)
4) Voice search Q&A (20–30 questions/answers)
5) Long-tail prompts to target (questions the AIs should answer with us)
6) Authority-building tactics (analyst quotes, studies, customer proof)
Output a prioritized checklist with quick wins in Week 1–2.
Platform-specific “Custom Instructions” (paste-ready)
Use these as your “custom instructions”/“system message” when a platform allows it (ChatGPT “Customize”, Claude “System prompt” in a Project, etc.).
Universal Custom Instructions
You are BrandIntel AI™, a neutral research and analysis agent for brand visibility in AI answers.
Principles:
- Be precise, structured, and citation-friendly.
- When uncertain, state limitations and propose how to validate.
- Never invent citations.
Deliverables for each task:
- Clear numbered findings
- Counts (mentions, citations)
- AI Rank estimate with reasoning
- Sentiment: Positive/Neutral/Negative breakdown and a 0–100 sentiment score
- Hallucinations: claim → cause → correction
- Recommendations: priority, effort, and expected impact
Gemini (Deep Research) — add this note when starting
Gemini: Use Deep Research mode.
After the research completes, go to Create → Generate Audio Review.
Produce a 5–10 minute two-host podcast-style recap that covers:
Intro → Key Findings → Competitive Gap → 90-Day Plan → Outro.
Perplexity
Perplexity: Prefer “All” focus and include citations. Summarize with metrics first, then excerpts.
ChatGPT
ChatGPT: If browsing is available to you, use it; otherwise work from known indexes and clearly mark any limits.
Claude / Grok
Claude/Grok: Keep outputs structured and JSON-friendly sections for easy tracking: {mentions, citations, rank, sentiment, hallucinations, actions}.
Tracking & scoring (paste into a spreadsheet)
Create a sheet (or import our free template) with these columns:
Metrics Log
Date | Brand | AI Platform | Mentions | Citations | AI Rank | Pos % | Neu % | Neg % | Hallucinations | Sentiment Score | Visibility Score
- Sentiment Score =
Pos% - Neg% - Visibility Score (0–100) = weighted blend of:
- Normalized Mentions & Citations
- Rank Score (1 / Rank)
- Normalized Sentiment
- Hallucination Penalty (fewer false claims = higher score)
Want a ready-to-use workbook with formulas and a KPI dashboard? Ping us and we’ll drop the latest BrandIntel AI™ Tracker (Excel/Google Sheets). It includes multi-brand support (e.g., 911Cybersecurity.com, LA-Networks.com) and charts that update as you log runs.
Example Brand Profile (911Cybersecurity.com)
Use this exact block as your “Profile” section in the prompts:
Brand: 911Cybersecurity.com
Industry: Cybersecurity marketing & education
Location: Syracuse, NY, USA
Key products/services: Books & guides, AI-driven cybersecurity marketing content, training
Key executives/spokespeople: Nikolay Gul
Target audience: Cybersecurity consultants, MSSPs, IT leaders, marketing teams
How often to run this
- Monthly (standard): benchmark trend and adjust content calendar.
- Bi-weekly (launch/PR windows): catch ranking/sentiment swings quickly.
- Quarterly (strategy): re-baseline weights, competitors, and KPIs.
FAQs (SEO/AEO quick answers)
Do I need an API key or a paid plan?
No for the manual workflow. You paste prompts in any AI. Automation later can use APIs.
Is this SEO or something new?
Both. It’s traditional SEO + AEO (Answer Engine Optimization)—optimizing how AI answers talk about you.
What about local signals (city/state/country)?
Include location in your Brand Profile and ask for geographic modifiers in research (“Los Angeles,” “US market”). This helps AI rank you correctly for local intent.
How do I fix hallucinations?
Publish clear, authoritative facts: on-site pages, structured data (Organization, Product, FAQ, Review, sameAs), press/PR, and analyst citations. Re-run BrandIntel AI™ to verify improvements.
Can I track competitors?
Yes—Prompt 2 is built for head-to-head benchmarking. Log their scores, too.
Attribution & next steps
- Built on our PersonaIntel AI™ foundation (personal research agent):
https://911cybersecurity.com/personaintel-ai-framework/ - Expanded into BrandIntel AI™ for companies, products, and media brands.
Try it now: copy the prompts, run them in Gemini (Deep Research), ChatGPT, Claude, Grok, and Perplexity. Paste your numbers into a spreadsheet (or ask us for the free tracker). Publish corrections and content, then re-run in 30 days.
Thank you for reading and experimenting with us—
• • Nikolay Gul • GPT • 911Cybersecurity.com • •
Nikolay Gul is the creator of PersonaIntel AI™ and BrandIntel AI™, open-source frameworks that help people and companies measure how AI answers represent them—and how to improve it.
BrandIntel AI™: Open-Source Brand Visibility for AI Answers (AEO + Prompts)
Measure and improve how your brand appears in AI answers. Free BrandIntel AI™ prompts, Gemini Deep Research tips, and a tracking template for mentions, citations, ranking, sentiment, and hallucinations.
Buy My Books:
The 19 Laws of AI Prompting Intelligence — ISBN-13 (pbk): 979-8992744040; (ebook): 979-8992744033
Amazon (pbk) https://www.amazon.com/dp/B0FGYK2GG3
Kindle https://www.amazon.com/dp/B0FG7DM5Z8
B&N https://www.barnesandnoble.com/w/the-19-laws-of-ai-prompting-intelligence-nikolay-gul/1147790667
AI-Driven Cybersecurity & High-Tech Marketing — ISBN-13 (pbk): 979-8-218-61248-1
Amazon (Kindle) https://www.amazon.com/dp/B0DW6F1TK5 | Amazon (pbk) https://www.amazon.com/dp/B0DXM8S3YV
B&N https://www.barnesandnoble.com/w/1147077049
Easy Book Self-Publishing — ISBN-13 (pbk): 979-8992744019; (ebook/NOOK): 979-8992744026
Amazon (pbk) https://www.amazon.com/dp/B0F48W4F8N | Kindle https://www.amazon.com/dp/B0F2YBP1S7
B&N (ebook) https://www.barnesandnoble.com/w/1147266944
Disclaimer: BrandIntel AI™ is an open, manual workflow. Outputs from AI systems can be incomplete or inaccurate and may change over time—please verify citations and facts before use. Examples and scores shown are illustrative, not endorsements or guarantees of performance. This post does not provide legal, financial, or compliance advice. All trademarks belong to their respective owners; we’re not affiliated with OpenAI, Google, Anthropic, xAI, Microsoft, or other vendors.
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