Category Archives: Cyber Security

The US government spends $13 billion per year on cyber-security, but warns that cyber-attacks continue to evolve at a rapid pace. To combat the proliferation of malicious code and aid in early detection, the National Institute of Standards and Technology (NIST) recommends continuous, real-time monitoring of all electronic resources.

Cybersecurity and managed security services provider’s marketing strategy for healthcare and medical devices industry

Cybersecurity marketing strategy for healthcare industry

The healthcare sector is expected to spend more than $125 billion on cybersecurity from 2020 through 2025.

In this article you will learn:

  • How is the healthcare cyber security market structured?
  • Healthcare cyber security market by threat
  • Healthcare cyber security market by offering
  • Healthcare cyber security market by security type
  • Healthcare cyber security market by end-user
  • Healthcare cybersecurity market by geography
  • To be successful you need to know your competitors.
    Who are the main competitors in healthcare cybersecurity services?

Cybersecurity and managed security services provider’s marketing strategy for healthcare and medical devices industry

The demand for cybersecurity services in the healthcare industry has been rising rapidly. This has been largely fueled by the dramatic increase in healthcare cyberthreats in the last several years brought about by advancements in data analytics, automation, and interoperability. As these cyber-attacks become increasingly sophisticated, the demand for cybersecurity intervention is bound to soar.

The healthcare sector is a major target for these malicious cyber-attacks because when the systems are hit, the patients are hit as well. Cybercriminals, therefore, are busy exploiting this particular loophole in advancing their attacks and reaping big from it.

Healthcare Cybersecurity Market

As healthcare cybersecurity becomes fundamental in securing important medical records and patients’ information, healthcare cybersecurity marketing is increasingly becoming a necessity. As a result, any penetration testing company, MSP, MSSP and Managed Detection and Response (MDR) companies will need a cybersecurity marketing strategy that promotes trust and confidence if it wishes to win the players in the medical industry.

What is the extent of medical industry cybersecurity demand?

The expanding security threat in the healthcare industry in form of healthcare data breaches is proving way too costly for the vast industry. According to a recent IBM report on the cost of data breach, it was well established that the healthcare sector expended the most resources toward data breach costs as compared to other industries. For every data breach incident, the average money spent amounted to $ 7.13 million, which represent a 10% rise from the 2019 study.

That said, the healthcare sector is expected to spend more than $125 billion on cybersecurity from 2020 through 2025. This is a sure sign of growth in medical industry cyber security and calls for cybersecurity service providers to up their marketing game in order to rake in some of these funds.

How is the healthcare cyber security market structured?

Successful healthcare cybersecurity marketing will demand a better understanding of the healthcare cyber security market. Without the right market blueprint, you may not be able to stay on top of the cyber-criminals’ game that targets medical records by data collection companies.

According to the Healthcare Cybersecurity Market by Threat, Offering, Security Type, End-user, and Geography Report of 2020, it is evident that there are five classifications of this growing market. The report further projects the growth of the healthcare cyber security market to hit $ 26.1 billion by 2027 at a CAGR of 19.8%. This exponential growth will be propelled by:

  • Increasing demand for ultra-modern cybersecurity solutions and privacy
  • Emerging disruptive digital technologies
  • Rise in the frequency of cyber threats
  • Growing complexity of cyber threats
  • Urgency for cloud-based security solutions in healthcare
  • Increase in healthcare data breaches

All these growth prospects present perfect opportunities to a medical records data company to grow its portfolio by reinventing more data solutions. To get a clearer picture of all these opportunities, let’s delve into the healthcare market segmentation. This will help you understand and narrow down the niche that you are most capable of handling given the many players in the healthcare cyber security industry.

The report further projects the growth of the healthcare cyber security market to hit $ 26.1 billion by 2027 at a CAGR of 19.8%.

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

1. Healthcare cyber security market by threat

The medical industry has so far reported the highest number of data breaches in 2021. Even though data breaches declined globally by 24% over the first half of 2021, breaches within the United States went up by 1.5% over the same period. Within this first half alone, healthcare data breaches topped the list with 238 incidents, the finance and insurance sector followed closely by 194 incidents, while the information sector closed the list at 180 incidents.

This goes to show just how much the healthcare sector is targeted by cybercriminals. This has been the trend over the past four years, and there are no signs of it reversing any time soon. The main threats propagated by these malicious cybercriminals include:

  • Ransomware attacks
  • Malware and spyware
  • Distributed Denial-of-Service (DDoS)
  • Advanced Persistent Threat (APT)
  • Phishing and Spear Phishing

2. Healthcare cyber security market by offering

This segment will largely be driven by the solution offerings to cyberattacks. As the demand for enhanced solutions for security operations, number of data security and privacy woes, demand for cutting edge and affordable security solutions, and growing regulatory enforcement and data protection concerns increase, more innovative service offerings will be demanded.

Some of the service offerings to consider include cyber-solutions such as:

  • Identity and Access Management
  • Intrusion Detection System or Intrusion Prevention System
  • Antivirus and Anti-malware
  • Risk and Compliance Management
  • Distributed Denial-of-Service Mitigation
  • Security Information and Event Management (SIEM)
  • Firewall
  • Unified Threat Management

Moreover, cyberservices offerings may take the form of:

  • Managed Security Services (MSP)
  • Deployment and Integration
  • Support and Maintenance

3. Healthcare cyber security market by security type

The expansion of this market segment will largely be fueled by network security and cloud security. This will be caused by the increase in sensitive healthcare data as well as increased use of Internet of Things devices. Furthermore, the rise in the use of cloud storage and cloud-based services will also contribute to the growth.

The key opportunities here include:

  • Network Security
  • Endpoint Security
  • Cloud Security
  • Application Security


4. Healthcare cyber security market by end-user

In this segment, healthcare providers will be the biggest drivers of growth. This is due to the growing complexity of healthcare cyberattacks, increased adoption of Electronic Health Records, and more government interventions in promoting secure patient records.Some of the end-users to target with your cybersecurity services are:

  • Healthcare providers
  • Hospitals
  • Physician Practices
  • Healthcare Players


5. Healthcare cyber security market by geography

The broader geographic segments of the healthcare sector are North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. The North American market is expected to be the major driver of this segment. Additionally, the Asia-Pacific region is expected to witness rapid growth as a result of rising rates of cyberattacks in hospitals and the adoption of 5G technology in the region.

6. Who are the key players and your competitors in the healthcare cybersecurity industry?

Some of the key players and your competitors in the healthcare cyber security industry include:

  • Cisco,
  • Fortinet,
  • Sophos,
  • Juniper Networks,
  • McAfee,
  • IBM,
  • Palo Alto Networks,
  • Medigate,
  • FireEye Inc.
  • Kaspersky Lab
  • Symantec Corporation
  • and others

To cope with all these giant competitors effectively, you need a powerful marketing strategy that will paint you as a trusted cybersecurity partner.

Find and Fix Your Marketing SEO Blind Spots with Our Expert Help

Get in touch with today for reliable marketing and advertising advice in the healthcare cyber security landscape that will help you formulate the best marketing strategy. We can help you scale your influence!

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Are you Worried About Ransomware, Data-breaches, BEC and Malware?

🔥 12 Hot Anti Ransomware Companies List by Cybersecurity Ventures.

🔥 If you are healthcare provider or medical devices manufacture.
Who can help you to protect your medical data from ransomware?

🔥 If your #business prefer #proactive cybersecurity approach – top penetration testing companies list.

🔥 Gartner’s 2020 #Market Guide for Managed Detection and Response Services points to 40 companies that offer credible MDR capabilities.

Learn Why and How to Protect Your Company Reputation and Customers Data


Sources & Keep Learning:


Trust Seal Anti Plagiat US - PASS


Effective Cybersecurity Marketing for Cybersecurity and MSP Companies contact to boost your cyberdefense business

Effective Marketing for Cybersecurity and MSP Companies

The cybersecurity industry grew by leaps and bounds in the last several years. This growth can be attributable to two major factors:
• Increased global interconnection and a revolution of the Internet of Things
• A quick rise of the instances of cybercrimes
With the kind of growth this industry has experienced and the rate of evolution that cyberspace is taking, this revolution will not be slowing down soon. Currently, companies and businesses all over the world are at risk of cybercrime. This has prompted a high demand for cybersecurity services to secure and maintain the balance that holds the global economy. In addition to securing and keeping frameworks sustainable, companies worldwide are now turning to MSP – Managed Service Provider – providers for security and better management of their IT infrastructure.

With this kind of demand, it is important for companies offering cybersecurity and MSP services to advertise and market their products effectively. This will ensure that they can get a chunk of the market and make the world a better place. In this article, we evaluate the various ways to market your services to your potential clients effectively.

Tactics to Use for Effective Marketing

The following are some of the major tactics you can use to create and generate leads.

  1. Leverage Content Marketing

Though it is probably the oldest trick in the book, this tactic has seen many companies grow from one level to another. Essentially, before you can sell to your potential client, you need to show them that you understand the essence of their needs and how you can solve their problems. Simply put, you do this by creating content that shows real-world examples of what your client needs.

To generate more traffic and consequently more leads, you will need to ensure that your content is data-driven and accurate. For instance, you can develop comprehensive materials that demonstrate how your cybersecurity product is best suited to handle a particular attack or situation. Additionally, back your content with customer testimonials, industry reviews, and case studies related to real-world cases.

A great example of a content marketing tool is a blog. Essentially, in a blog, you post information that outlines the products and services you offer. It would be best to fill the blog with content that gives direction on cybersecurity and MSP areas. You will be presenting your prospect with information that shows that you have a good grasp of their problems and that your solutions can be of great help to them.

You can use other content for marketing your product and services, including creating downloadable content such as e-books and videos. Depending on how you want to generate your leads, the content can be free or premium.

  1. Use Email Marketing

Before a prospective client goes through your blogs and other content media, it can be pretty tough to market your offerings and make a sale. For instance, a client might read your content and decide to take some time before contacting you. In such a case, being proactive becomes a great tool for your cybersecurity company. Essentially, email marketing is a more direct approach to lead generation. All you have to do is create mailing content and get a mailing list. With this mode of marketing, you should keep the email content as important as possible. Basically, with the rise of spamming and hundreds of irrelevant mail, many people tend to delete emails they don’t like.

Additionally, they may mark the email as spam and therefore push it to the spam folder. To avoid this, ensure that your mailing list is well researched and fits your mailing criteria. Additionally, try to use the following tips for more effective email marketing:
• Provide your prospects with the availability of content such as case studies, e-books, videos, and printable content that gives them an understanding of cybersecurity.
• Link the emails to relevant blogs
• Give offers and promotions that encourage purchase or sign-up

  1. Conduct Webinars

A webinar is like a conference where you meet with prospective leads and tell them about your products. In most cases, webinar attendants are prospective clients that want to learn about the products you offer and the problems that your product intends to solve. This means that your attendants will be quite knowledgeable and more interested, and engaged in your webinar. In most cases, company experts attend cybersecurity webinars who either want to learn more or get a solution to their problems. Therefore, if you would take the webinar as your marketing platform, you would develop leads easily converted to clients.

  1. Conduct Paid Media Campaigns

A paid campaign is very effective in promoting your marketing efforts and creating interest in prospects so that more leads can generate more traffic for your landing page.

How are the two important? With paid campaigns, you can present your compelling content to a bigger audience—additionally, the bigger the audience, the better the chance of generating more leads. For instance, you can create compelling content of the latest cybersecurity and MSP trends and then get a paid campaign to promote the content on various platforms.

  1. Emphasize Educating Your Leads

The best way of generating leads is by educating your prospects. Simply put, keep your prospects updated with current events, news, and trends. Therefore, when the lead decides to become a client, they will easily give you a call.

  1. Give the Sense of Product and Service Scarcity

Apart from your product’s great content and tremendous popularity, you need to ensure that your products are highly demanded. Typically, you do this by creating a short supply and quickly approaching deadlines. You should be able to provide content that has not yet been covered. In essence, this content should be very detailed, consumable by the prospects, and limited in the sense of availability and time.

  1. Create a Bandwagon Effect for Your Products

People and prospective clients will purchase your product if they feel that other people like it and have bought it. For instance, social media platforms grew through popular and renowned personalities joining them. You can leverage this effect by creating marketing content that also mentions people and characters who are your clients. This way, more people who feel that they identify with the personalities will convert to clients.

  1. Hijack the News – Newsjacking

Newsjacking is a way of generating demand for content and topics that are in the news. It can be very effective however you need to do it carefully.
For instance, you can create more leads by providing deeper information on a topic of public interest. This way, you keep your prospects interested and seeking your wisdom. However, to ensure that you use this trick effectively, ensure that you follow the following.
• Do not capitalize on tragic incidents. This can distort the need for your information.
• Be creative, and don’t let prospects feel like you cheated them out of their time. This calls for great and relevant content to ensure that your reader can relate and find the relevance.
• Ensure that you have all the facts. Otherwise, prospects might view your content as substandard.

According to David Meerman Scott, the international best-selling author of Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tonnes of Media Coverage, newsjacking is a form of real-time branded communication wherein you inject your ideas into a breaking news story at just the right time for it to spread and reach a massive audience.

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This is what AI content generators recommend.

Cybersecurity Digital Marketing Strategy
A cybersecurity digital marketing strategy can help you effectively reach and engage potential customers or clients through online channels. Here are a few tips to consider when developing a cybersecurity digital marketing strategy:

Identify your target audience: Clearly define who you are trying to reach with your marketing efforts. This can help you tailor your messaging and select the most appropriate channels for outreach.

Develop a website: A well-designed website can serve as a hub for your digital marketing efforts and provide a professional and trustworthy presence online.

Use search engine optimization (SEO): Optimizing your website and content for search engines can help you increase visibility and attract potential customers who are searching for cybersecurity solutions.

Utilize social media: Social media platforms can be an effective way to connect with potential customers and promote your cybersecurity products or services.

Create valuable content: Providing valuable, informative content (e.g. blog posts, ebooks, webinars) can help establish your expertise in the cybersecurity field and attract potential customers.

Use email marketing: Sending targeted, personalized email campaigns can be an effective way to reach potential customers and nurture leads.

Measure and track your results: Use analytics tools to track the effectiveness of your digital marketing efforts and make data-driven decisions to improve your strategy over time.



Depending on your needs, you can choose one or multiple tips from the above list to market your cybersecurity products and MSP services. Essentially, the trick is making a prospect choose you due to the kind of perception they have of you. To create a positive perception, keep your leads updated, inform them of new trends and mention your products and expertise.




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Critical Resources for Cybersecurity Sales and Marketing

How To Build Your Business and Gain Followers Through LinkedIn

How to Increase Followers on Your LinkedIn Page: Tips and Tricks

Growing the following for your LinkedIn Page is one of the most valuable marketing objectives on the platform. Increasing this total can lead to greater organic reach and more robust audience insights. It’s a critical step toward building your community on LinkedIn.

How To Build Your Business and Gain Followers Through LinkedIn?

While your invitations are pending, continue growing your Page with these tips.

To grow Page followers on LinkedIn you’ll need to drive awareness of your Page and post great content.

Use these tips to accomplish both:

Post consistently throughout the week to provide value to your followers. Here are some ideas:

Share posts from Content Suggestions: Discover and share trending content with your target audience.

Ask questions in your post: Questions will help to spark conversation, which lead to more views.

Include video in your posts: Keep videos short, raw, and authentic to get the most engagement.

Share PowerPoints and PDFs: Documents help position your brand as a thought leader.

Re-share your Page’s best @mentions: Showcase the voice of employees, key leaders, and customers.

For marketing and advertising help for any industry visit & – Advertising & Marketing Startup Agency for Cyber Security Companies

React and comment on your Communities Hashtag feeds to get your Page in front of new audiences.

• Promote your LinkedIn Page by linking to it on other socialchannels.

• Tag other Pages or members with @mentions in your posts to engage your community.

• Switch up the hashtags in your communities panel to reach new audiences.

• Review your Page analytics to see what content resonates most with your audience.


Quick and Simple Steps.

Add the LinkedIn “Follow” button to your website.

Link to your Page in your email signatures, newsletters, and blogs

Activate Your People

When it comes to growing your brand on LinkedIn, your employees are among your biggest assets. To begin with, encourage all employees to keep their own profiles up-to-date, with your organization included in their work experience (it will automatically link to your LinkedIn Page).

There is a four-pronged blueprint we recommend for activating and elevating your employees on LinkedIn:

Re-share your employees’ best @mentions and LinkedIn content.
Notify employees of your most important Page posts to boost organic reach (up to 1x/day).
Personalize by recognizing team moments or employees with a shout-out from your Page.
Engage by fostering internal engagement through a trusted, employee-only community on LinkedIn via the My LinkedIn Company tab.


Join Conversations that Matter to Your Brand

Strong communities aren’t built through one-sided dialogues. To make your LinkedIn Page appear lively, interactive, and approachable, you’ll want to engage with others and help shape existing conversations on the platform. Community Hashtags present a simple way to do so.

You can choose up to three specific hashtags to associate with your Page, making it more discoverable for members interested in the hashtag. You’ll also be able to react to and comment on conversations taking place on the hashtag feeds from the perspective of your brand, carving a distinct point of view.

Another smart tactic, especially as your following grows more robust, is to find and host popular events related to your industry through LinkedIn Events. This creates opportunities for real-time interaction and engagement.



Continue learning:

Get the Basics Right

LinkedIn grow tips and tricks for Attracting Followers

How to Increase Followers on Your LinkedIn Page


Essential Steps For Planning and Executing Paid Media Campaigns For Products and Services From any Industry

Steps For Planning and Executing Paid Media Campaigns For Products and Services From Any Industry

For Successful Marketing and Advertising Knowledge Implementation Contact

Many B2B organizations do not have a well-defined marketing strategy. B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones. However all marketing is human to human

51% of companies don’t have a clear marketing strategy

68% struggle with getting enough quality B2B leads

79% of leads fail to convert into sales

80% of B2B buyers expect a B2C experience

Media planning is determining how, when, where, and why your business shares media content with your audience. The process includes deciding what media will be shared on what channels to boost reach, engagements, conversions, ROI, and more.

We believe it is important to identify the best fitted paid media platforms based on goods and services to be promoted.
For example  Linkedin Ads are a very effective tool when promoting cybersecurity services. While Tiktok short videos and Facebook Image and Video Ads as well as Twitter and Pinterest are effective when advertising wedding and party favors.

  • Learning more about products and #services to be advertised.
    Conducting competitive analysis
  • Identifying targeted advertising demographic area and industry.
    Identify why a customer would want to buy your #product and service
  • Define your objective.
    What is your purpose for using paid media – brand awareness, product launch, or to increase #sales?
    Choose advertising platform such as LinkedIn, Facebook, Google, Twitter, TikTok, Pinterest and others
  • Creating new or updating existing landing pages if needed
  • Creating text ad copy, preparing
    set of keywords, design for image ads and editing #videos for video ads
  • Monitoring day to day effectiveness of the campaigns and/or individual ads, as well as making changes and updates as necessary…

More details coming soon.


Good Relevant Reads:

Advertising and marketing services for businesses in any industry;

How to Boost Qualified Leads Generation?

Security, SEO and Site Optimizations Tools for Web Developers

Media planning guide

Extraordinary Ideas That Move the World Forward

free website development and optimization tools

Security, SEO and Site Optimization Tools for Web Developers

SEO Tools & Insights from Merkle, a performance marketing agency –
One of the main aspects of managing technical SEO is all of the testing that has to happen, and there is a great resource at, and it’s provided by Merkle. Here, they’ve aggregated a variety of the most popular tests that you’ll be using to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on. Each of these tools is relatively easy to use.  to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on Simply select the tool, and follow the prompts on the screen. You’ll likely see me use these tools among others as we dig deeper into evaluating WordPress SEO, but I encourage you to go ahead and start using these tools on your own and identifying what type of interesting insights you might uncover.  
Screaming Frog SEO Spider Website Crawler
The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking Improve your onsite SEO by crawling your own site The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a licence to remove the limit & access advanced features.  
Security Headers Scanner – scan your site now – Scan Your Site Now.
Why HTTP Security Headers are necessary? As you know, nowadays too many data breaches are happening, many websites are hacked due to misconfiguration or lack of protection.
HTTP Security Headers testing tool

HTTP Security Headers testing tool

HTTP Security Headers testing tool These security headers will protect your website from some common attacks like XSS, code injection, clickjacking, etc. You need to have A or A+ and we can help you to improve your Security headers score 911cybersecurity website security headers scan
SSL Check scan your website for non-secure content such as images, scripts and css-files
SSL Check - scan your website for non-secure content This free tool will crawl an HTTPS-website (entire website, recursively, following internal links) and search for non-secure images, scripts and css-files that will trigger a warning message in browsers. The number of pages crawled is limited to 400 per website. The results are cached for 10 minutes.
Analyze and optimize your website with Google PageSpeed tools.
Analyze and optimize your website with PageSpeed tools PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics. At the top of the report, PSI provides a score which summarizes the page’s performance. This score is determined by running Lighthouse to collect and analyze lab data about the page. A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor. – Reverse Image Search Find where images appear online. Fast, scalable image recognition and tracking tools built to suit your needs
TinEye - Reverse Image Search, Find where images appear online Using TinEye, you can search by image or perform what we call a reverse image search. You can do that by uploading an image or searching by URL. You can also simply drag and drop your images to start your search. TinEye constantly crawls the web and adds images to its index. Today, the TinEye index is over 47.0 billion images. TinEye is an image search and recognition company. We are experts in computer vision, pattern recognition, neural networks and machine learning.
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.
Improve your performance on Google Search Google Search Console enables you to check out any crawling errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keyword phrases people are using to find your site, the backlinks you’ve received, and more. The many features this service offers makes it a near necessity if you’re concerned about your Search Engine Results Page (SERP) rankings. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines. As far as actually using the service goes, Google Search Console is very simple to understand. It’s also easy to add your website and get started, so there are no reasons to avoid it. Key Features:
  • Monitor how Google perceives your website.
  • Keep track of what keywords visitors are using to reach you.
  • Stay on top of any crawl, meta tag, or sitemap errors.
  • Update your robots.txt file.
  • Monitor your site’s backlinks.
  • Get alerts if your site is infected with malware.
        Web Developers Resources 17 SEO Tools to tools to Optimize Your Website for Success in 2021:
18 SEO Tools to Optimize Your Website for Success
Open Graph Check: The Batch Invalidator will let you refresh this information for multiple URLs at the same time. Open Graph markup lets you take control over how your website content appears to others. Learn More Check website safety:

Website Security Tools

Security Search – search major website security oriented resources

Custom Search
e.g. “wordpress security tips” or “spam filtering”

Search Badware Website Clearinghouse – is a partnership between top academic institutions, technology industry leaders, and volunteers committed to protecting Internet and computer users from threats to their privacy and security caused by bad software.


Report malicious software – report a site that you suspect contains malicious software.


Install the Readable Safe Browsing add-on for Firefox. It highlights most importand information on Google’s Safe Browsing diagnostic pages so that you can easily read them.


SecBrowsing: Browser Plugin Check


Pen testing tools:

What kind of data do you have in your business?

Cyber Security Planning Guide by FCC and Cyber Defense Partners

Customer and client information, payment information, personal files, bank account details – all of this information is often impossible replace if lost and dangerous in the hands of criminals.
Data lost due to disasters such as a flood or fire is devastating, but losing it to hackers or a malware infection can have far greater consequences.

Remember, criminals can’t steal what you don’t have.

10 practical lessons businesses can learn from the FTC’s 50+ data security settlements.
Data breaches are in the headlines and on your mind. The consequences could be disastrous. Some good news– there are plenty of steps you can take to protect your company’s data.

Cyber Plan Action Items:

1. Conduct an inventory to help you answer the following questions:

Who has access to that data and under what circumstances?

Not every employee needs access to all of your information. Your marketing staff shouldn’t need or be allowed to view employee payroll data and your administrative staff may not need access to all your customer information. When you do an inventory of your data and you know exactly what data you have and where it’s kept, it is important to then assign access rights to that data. Doing so simply means creating a list of the specific employees, partners or contractors who have access to specific data, under what circumstances, and how those access privileges will be managed and tracked.

Your business could have a variety of data, of varying value, including:

  • Customer sales records
  • Customer credit card transactions
  • Customer mailing and email lists
  • Customer support information
  • Customer warranty information
  • Patient health or medical records
  • Employee payroll records
  • Employee email lists
  • Employee health and medical records
  • Business and personal financial records
  • Marketing plans
  • Business leads and enquiries
  • Product design and development plans
  • Legal, tax and financial correspondence

How is that data handled and protected?

Security experts are fond of saying that data is most at risk when it’s on the move. If all your business-related data resided on a single computer or server that is not connected to the Internet, and never left that computer, it would probably be very easy to protect. But most businesses need data to be moved and used throughout the company. To be meaningful data must be accessed and used by employees, analyzed and researched for marketing purposes, used to contact customers, and even shared with key partners. Every time data moves, it can be exposed to different dangers. As a small business owner, you should have a straightforward plan and policy – a set of guidelines, if you like – about how each type of data should be handled, validated and protected based on where it is traveling and who will be using it.

Read full Cyber disaster recovery plan from FCC here:

Cyber Security Resources

  • Center for Internet Security (CIS):
    Free online security check ups: //
  • National Cyber Security Alliance for Small Business Home Users: //
  • OnGuard Online:
  • Cyber Safety Links for High School Students//

  • NIH Free Online User Training (non DOD version)://
  • FCC Cyber Security Encyclopedia Page//
  • Federal Trade Commission – Identity Theft Information://
  • Federal Trade Commission’s Interactive
  • 10 practical lessons businesses can learn from the FTC’s 50+ data security settlements.

    Click to access pdf0205-startwithsecurity.pdf

  • Learn more about this subject on the FTC’s website:
  • FBI Releases the Internet Crime Complaint Center 2020 Internet Crime Report

    FBI Releases the Internet Crime Complaint Center 2020 Internet Crime Report

    The FBI’s Internet Crime Complaint Center has released its annual report. The 2020 Internet Crime Report includes information from 791,790 complaints of suspected internet crime—an increase of more than 300,000 complaints from 2019—and reported losses exceeding $4.2 billion. State-specific statistics have also been released and can be found within the 2020 Internet Crime Report and in the accompanying 2020 State Reports.

    FBI wants to remind the public to immediately report suspected criminal internet activity to the IC3 at By reporting internet crime, victims are not only alerting law enforcement to the activity, but aiding in the overall fight against cybercrime.

    In addition to statistics, the IC3’s 2020 Internet Crime Report contains information about the most prevalent internet scams affecting the public and offers guidance for prevention and protection. It also highlights the FBI’s work combating internet crime, including recent case examples. Finally, the 2020 Internet Crime Report explains the IC3, its mission, and functions.

    FBI Releases 2020 Internet Crime Report,  Including COVID-19 Scam Statistics

    The IC3 gives the public a reliable and convenient mechanism to report suspected internet crime to the FBI. The FBI analyzes and shares information from submitted complaints for investigative and intelligence purposes, for law enforcement, and for public awareness.

    State-specific statistics have also been released and can be found within the 2020 Internet Crime Report and in the accompanying 2020 State Reports.

    State-specific statistics have also been released and can be found within the 2020 Internet Crime Report

    Useful Cyber Crime Resources (reports and cyber crime statistics)

    Internet Crime Complaint Center – Annual Internet Crime Reports

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    What is Your Unique Selling Proposition?

    A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. … Your USP plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customers. Being “unique” is rarely a strong USP in itself.

    Have you ever been in a competitive selling situation? Well, the reality is as a real estate agent you are always in a competitive situation. Everyone you talk to knows a real estate agent, whether it’s a family member, a friend, or a co-worker’s spouse. So, the question I have for you is … what are you doing to become THE go-to agent in your marketplace?

    In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one’s own brand or product is superior to its competitors (in addition to its other values).
    It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” The term has been extended to cover one’s “personal brand”. (Wikipedia)

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    The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what’s memorable about you, and why the client should select you over the competition.

    Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP

    If you want to beat out the competition, you have to give customers a reason TO CHOOSE YOU. Otherwise, you’re just another commodity out on the market.

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    In this video, Robin digs into 4 “musts” for creating a strong USP (unique selling proposition) plus shares examples of before/after so you can see how to move from a “so-so” message to one that packs a punch.

    “you have to give customers a reason TO CHOOSE YOU. Otherwise, you’re just another commodity out on the market”

    A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. USP focuses on explicit claims of uniqueness involving an objectively verifiable product attribute or benefit-in-use.

    • Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this product, for this specific benefit.”
    • The proposition must be one the competition cannot or does not offer. It must be unique—either in the brand or a claim the rest of that particular advertising area does not make.
    • The proposition must be strong enough to move the masses, i.e., attract new customers as well as potential customers.




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