Tag Archives: google search console management

Google Ads Best Practices - How to Make Your Products Stand Out and Drive Sales With a Limited Budget. If you need help with marketing and advertising contact 911CyberSecurity.com

Google Ads Best Practices – How to make your products stand out and drive sales on a tight budget

“People shopping across Google more than a billion times a day, and Google Ads generate 2 dollars for advertisers for every 1 dollar spent”

1) Set a Clear Objective and Budget. Each campaign begins by choosing a goal. This goal focuses your campaign on delivering a specific outcome. Prepare an advertising plan and create clear #goals. (Good tip for all paid media platforms)

2) Landing Page Optimizations. Create a relevant and optimized landing page. Send the user to a tailored landing page, rather than a homepage, so they don’t have to click around to find the content they are looking for. (Good tip for all paid media platforms)

3) Select Your Targeting. Targeting helps define how narrow or broad the audience for your ads can be. Without any targeting, your ads will have the widest possible reach. Common forms of targeting include keywords, audiences, locations, topics, devices, and remarketing. (Good tip for all paid media platforms)

4) Set Up Conversions. Conversion tracking can help you track the actions that you want customers to take on your website. They can significantly improve your ability to assess the effectiveness of your ads, targeting, and overall campaigns. (Good tip for all paid media platforms)

5) Performance Max Campaigns. PMC can deliver ads on every Google property via the complete automation of targeting and delivery based on data provided by the advertiser. Performance Max Campaigns will gradually start replacing Smart Shopping & Local campaigns (Google Ads)

Google Ads constantly innovates and it is important to keep up with the latest updates such as Performance Max.
How to Make products stand out on Google and drive sales
5 tips for creating effective Google ads with a limited budget

Upgrade your Smart Shopping and Local campaigns to Performance Max.

Boost online sales and in-store purchases before, during and after the upcoming holiday season by upgrading your campaigns as soon as you can. Using the upgrade tool, your campaign learnings and settings like goals, budget, creative assets and bid strategy will be carried over to maintain performance

These articles cover topics like creating an account, claiming your website, and uploading a logo to represent your business
  • Meet consumer expectations for convenience by using annotations. Shoppers are increasingly looking for great deals, fast delivery times and easy returns. Sale price, shipping and return annotations can help your ads stand out from the crowd.
  • Find new and valuable customers across channels using Customer Match. Performance Max learns from your existing customers to drive results faster. It helps you find similar customers and uncover new customer segments you may not have expected.
  • Identify relevant trends and get forward-looking insights on the Insights page. Demand forecasts show rising search interest for the products you sell. This can help you prepare budget, marketing and merchandising plans for moments of peak consumer demand.

 

Make your products stand out and drive more sales with Performance Max
The official guide to reaching more customers across their shopping journeys online and in-store.

Who is this guide for?

This guide is best for beginner and intermediate retail advertisers who have already set up their free product listings in Google Merchant Center and linked their account to Google Ads. If you still need to upload your products to Merchant Center, you can find more guidance here

 With people shopping across Google more than a billion times a day1, Shopping ads give you a chance to show your products and connect with consumers at key decision-making points in their shopping journey.

These articles cover topics like creating an account, claiming your website, and uploading a logo to represent your business

In this guide, you’ll learn how you can improve your Shopping ads creatives and optimize your campaigns to drive more sales across additional Google advertising channels and inventory.

1. Enhance your product feed to help your Shopping ads stand out
2. Show your ads to more shoppers as they browse across channels
3. Optimize your campaigns to drive more performance

 

Google Marketing Live 2022

Google Marketing Live is our annual event showcasing the latest innovations to help your business thrive. As consumer behavior changes, these updates can help you stay ahead of the latest trends.
Check out all of the keynotes and sessions below. And join the conversation at #GML2022
Original air date:May 24, 2022 12:00 PM
In case you missed it: Watch this session from Google Marketing Live 2022 to learn about the new ads and commerce innovations built to help you adapt to changing consumer shopping behaviors.

If you’ve tried unsuccessfully to advertise on Google, don’t give up. There are many reasons why your Google Ads could be underperforming. But, first, let’s cover some standard Google Ads best practices.

  • Prepare an advertising plan and create clear SMART goals
  • Create a relevant and optimize your ad landing page.
  • Use Ad Extensions.
  • Measure and improve upon your strategy.
  • Use a PPC planning template.
  • Use negative keywords.
  • Avoid broad keyword terms.
  • Don’t run irrelevant ads
  • Improve your Quality Score (QS).
  • Automate the process. Maximize conversions by optimizing the bidding process. Use Smart Bidding

Effective Cybersecurity Marketing for Cybersecurity and MSP Companies contact 911cybersecurity.com to boost your cyberdefense business

If you want your Google Ads to produce qualified leads and customers, then check out these additional resources and use them as guidelines as you set up your Google Ads campaign.

Given its reach and authority, Google Ads should be a part of your paid strategy. Use the tips we covered to get started, and remember to refine and iterate as you go.

Essential Steps For Planning and Executing Paid Media Campaigns For Products and Services From any Industry

Unlock the Power of Web Development Tools for Security, SEO and Marketing

Unlock the Power of Web Development Tools for Security, SEO and Marketing
Security, SEO and Site Optimization Tools for Web Developers

 

In today’s digital world, it is more important than ever to have a website that is optimized for search engines and marketing. There are a number of tools available to web developers and marketers that can help improve their website’s SEO and marketing performance.

This post will review some of the most popular tools for SEO and marketing, including Google Lighthouse, WebPageTest, W3C Validator, Yslow, GTmetrix, SEMrush, Ahrefs, Google Analytics, Hotjar, and UserTesting.

The tools reviewed in this post can help web developers and marketers improve their website’s SEO and marketing performance in a number of ways. These tools can help you:

  • Audit your website for performance, accessibility, SEO, and security issues
  • Test your website’s performance from multiple locations around the world
  • Check your website’s HTML, CSS, and JavaScript for errors and best practices
  • Optimize your website for speed
  • Get a detailed analysis of your website’s performance
  • Help with keyword research, competitor analysis, and website traffic analysis
  • Understand how other websites are linking to your website and optimize your content for search engines
  • Track website traffic and measure your website’s performance
  • See how users interact with your website and improve the user experience
  • Get feedback from real users about your website

Here are some latest AI-powered online apps, programs, and tools that are the good addition to web developers toos for security, SEO, and site optimization:

SEO.ai: This tool uses artificial intelligence to help you create high-quality, SEO-optimized content. It can help you with keyword research, content optimization, and plagiarism checking.

NeuronWriter: This tool uses AI to help you generate content, including blog posts, articles, and social media posts. It can also help you with keyword research and competitor analysis.

Frase: This tool uses AI to help you understand the search intent of your target audience. This can help you create content that is more likely to rank well in search engines.

Diib: This tool uses AI to help you identify and fix SEO issues on your website. It can also help you with competitor analysis and backlink building.

Outranking: This tool uses AI to help you create and optimize content for search engines. It can also help you with keyword research and competitor analysis.

 

The best tool for you will depend on your specific needs and requirements. However, these tools can all be a valuable asset to web developers who are looking to improve their website’s SEO and marketing performance.

In addition to these tools there are some ways in which AI is being used for security, SEO, and site optimization:

  • AI-powered security tools can be used to scan websites for vulnerabilities and malware.
  • AI-powered SEO tools can be used to generate content, optimize websites for search engines, and track website performance.
  • AI-powered site optimization tools can be used to improve the user experience of websites, such as by recommending relevant content or suggesting changes to the website’s design.

 

Google Lighthouse is a free tool that helps you audit your website for performance, accessibility, SEO, and security issues. It is a great tool for getting a quick overview of your website’s health and identifying areas that need improvement.

WebPageTest is a tool that allows you to test your website’s performance from multiple locations around the world. This is important because the performance of your website can vary depending on the user’s location and internet connection. WebPageTest can help you identify performance bottlenecks and make sure that your website is loading quickly for all users.

W3C Validator is a tool that checks your website’s HTML, CSS, and JavaScript for errors and best practices. This is important for ensuring that your website is compliant with web standards and that it is accessible to all users.

Yslow is a tool that helps you optimize your website for speed. It provides recommendations on how to improve your website’s loading time, such as minifying your CSS and JavaScript files.

GTmetrix is a tool that provides a detailed analysis of your website’s performance. It includes a number of features, such as a waterfall chart, which shows you how long each element of your website takes to load.

SEMrush is a tool that helps you with keyword research, competitor analysis, and website traffic analysis. It is a powerful tool that can help you improve your website’s SEO and marketing performance.

Ahrefs is a tool that is similar to SEMrush, but it also offers backlink analysis and content optimization features. It is a great tool for understanding how other websites are linking to your website and for optimizing your content for search engines.

Google Analytics is a tool that helps you track website traffic and measure your website’s performance. It is a must-have tool for any website owner who wants to understand how their website is being used.

Hotjar is a tool that allows you to see how users interact with your website. It is a great tool for identifying usability issues and for improving the user experience of your website.

UserTesting is a tool that allows you to get feedback from real users about your website. This feedback can be invaluable for improving the design and content of your website.

SEO Tools & Insights from Merkle, a performance marketing agency – TechnicalSEO.com

One of the main aspects of managing technical SEO is all of the testing that has to happen, and there is a great resource at technicalseo.com, and it’s provided by Merkle. Here, they’ve aggregated a variety of the most popular tests that you’ll be using to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on. Each of these tools is relatively easy to use.

 to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on

Simply select the tool, and follow the prompts on the screen. You’ll likely see me use these tools among others as we dig deeper into evaluating WordPress SEO, but I encourage you to go ahead and start using these tools on your own and identifying what type of interesting insights you might uncover.

Screaming Frog SEO Spider Website Crawler

The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking

Improve your onsite SEO by crawling your own site

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a licence to remove the limit & access advanced features.

Security Headers Scanner – scan your site now – Scan Your Site Now.

Why HTTP Security Headers are necessary? As you know, nowadays too many data breaches are happening, many websites are hacked due to misconfiguration or lack of protection.

HTTP Security Headers testing tool 


HTTP Security Headers Testing Tool

These security headers will protect your website from some common attacks like XSS, code injection, clickjacking, etc.

You need to have A or A+ and we can help you to improve your Security headers score
911cybersecurity website security headers scan


SSL Check scan your website for non-secure content such as images, scripts and css-files

SSL Check - scan your website for non-secure content

This free tool will crawl an HTTPS-website (entire website, recursively, following internal links) and search for non-secure images, scripts and css-files that will trigger a warning message in browsers. The number of pages crawled is limited to 400 per website. The results are cached for 10 minutes.


Analyze and optimize your website with Google PageSpeed tools.

Analyze and optimize your website with PageSpeed tools

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics.

At the top of the report, PSI provides a score which summarizes the page’s performance. This score is determined by running Lighthouse to collect and analyze lab data about the page. A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor.


Tineye.com – Reverse Image Search Find where images appear online. Fast, scalable image recognition and tracking tools built to suit your needs

TinEye - Reverse Image Search, Find where images appear online
Using TinEye, you can search by image or perform what we call a reverse image search. You can do that by uploading an image or searching by URL. You can also simply drag and drop your images to start your search.
TinEye constantly crawls the web and adds images to its index. Today, the TinEye index is over 47.0 billion images.
TinEye is an image search and recognition company. We are experts in computer vision, pattern recognition, neural networks and machine learning.


Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.

Improve your performance on Google Search

Google Search Console enables you to check out any crawling errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keyword phrases people are using to find your site, the backlinks you’ve received, and more.

The many features this service offers makes it a near necessity if you’re concerned about your Search Engine Results Page (SERP) rankings. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines.

As far as actually using the service goes, Google Search Console is very simple to understand. It’s also easy to add your website and get started, so there are no reasons to avoid it.

Key Features:

  • Monitor how Google perceives your website.
  • Keep track of what keywords visitors are using to reach you.
  • Stay on top of any crawl, meta tag, or sitemap errors.
  • Update your robots.txt file.
  • Monitor your site’s backlinks.
  • Get alerts if your site is infected with malware.

Web Developers Resources

17 SEO Tools to tools to Optimize Your Website for Success in 2021:
https://www.dreamhost.com/blog/seo-tools-to-optimize-website-success/

Open Graph Check:
https://opengraphcheck.com/

The Batch Invalidator will let you refresh this information for multiple URLs at the same time. Open Graph markup lets you take control over how your website content appears to others. Learn More
https://developers.facebook.com/tools/debug

https://opengraphcheck.com/result.php?url=https%3A%2F%2F911cybersecurity.com

Check website safety:
https://safeweb.norton.com/report/show?url=https://911cybersecurity.com

Website Security Tools

Security Search – search major website security oriented resources

Custom Search
e.g. “wordpress security tips” or “spam filtering”
 

Search Badware Website Clearinghouse – StopBadware.org is a partnership between top academic institutions, technology industry leaders, and volunteers committed to protecting Internet and computer users from threats to their privacy and security caused by bad software.

 

Report malicious software – report a site that you suspect contains malicious software.

 

Install the Readable Safe Browsing add-on for Firefox. It highlights most importand information on Google’s Safe Browsing diagnostic pages so that you can easily read them.

 

SecBrowsing: Browser Plugin Check

 

Pen testing tools: