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USP focuses on explicit claims

What is Your Unique Selling Proposition?

July 1, 2021April 14, 2021 by Cybersecurity Marketing Team
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A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. … Your USP plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customers. Being “unique” is rarely a strong USP in itself. … Read moreWhat is Your Unique Selling Proposition?

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