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Customer and client information, payment information, personal files, bank account details – all of this information is often impossible replace if lost and dangerous in the hands of criminals. Data lost due to disasters such as a flood or fire is devastating, but losing it to hackers or a malware infection can have far greater … Read moreCyber Security Planning Guide by FCC and Cyber Defense Partners
A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. … Your USP plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customers. Being “unique” is rarely a strong USP in itself. … Read moreWhat is Your Unique Selling Proposition?