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How to Measure and Justify Cybersecurity Investment and Return on Investment

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

How much does your business spend on cybersecurity? As a IT admin, how do you prove to the company’s leadership you work for that they need to spend more on cybersecurity? According to an article written by Bruce Schneider, companies consider ROI a big deal, but it is challenging to calculate ROI in security.

In this article we will be talking about:

  • How to monitor and address evolving cybersecurity threats?
  • Proactive vs Reactive Cybersecurity
  • Proactive Cybersecurity Return on Investment
  • What Does Proactive Cybersecurity Involve?
  • How to manage cybersecurity and justify your cybersecurity budget
  • Valuable Cyber Defense Resources

According to Deloitte report, the average company will spend somewhere between 6% and 14% of their annual IT budget on cybersecurity. That is less than a quarter of the total amount allocated for cybersecurity in general, so that’s actually not that bad at all. On average, most companies spent around 10% of their IT budget.

Monitor and address evolving cybersecurity threats

If, for instance, you can prove to the management that spending $2000 on cybersecurity can help the company save $30000 every year, they will be happy to release the $2000. However, the problem comes when you have to prove that you need $2000 and not $1500 or any lower amount. Companies spend on threat hunting and vulnerability assessment using methods such as penetration testing. While some companies might have an in-house team, others have to hire an expert to monitor and address evolving cybersecurity threats. This is called proactive cyber defense. It seeks to identify weaknesses and address them before an attack. Preemptively identifying security weaknesses is different from reactive cybersecurity where a company waits for an attack to take any action.

Proactive vs Reactive Cybersecurity

Business leadership and decision makers are hesitant to release cybersecurity investment as they do not consider daily threats as ‘serious.’ According to an ISACA APT Awareness study, about 93.6% of respondents who took part in the study believe that APTs are only the “very serious threats.” However, the Advanced Persistence Threats (APTs) are not always advanced in the sophistication of the methods the attackers use. However, companies are under constant threats from simple, yet sophisticated hacking methods.

If a company chooses reactive approach to dealing with cybersecurity, “they sit back and wait for an attack.” When the attack happens, a data breach or a ransom can cost the company millions of dollars.

Today, companies have several defense solutions to prevent an attack. These proactive measures ready the company for an attack even when it does not happen. However, if it happens, the approach may save the company millions of dollars.

 

 

ROI is a big deal in business, but it’s a misnomer in security. Make sure your financial calculations are based on good data and sound methodologies

Proactive Cybersecurity Return on Investment

Digital threats are smarter today. Hackers can spend several months or years collecting details about your company all when you think everything is right. A proactive cybersecurity keeps you on top of these threats before they stall your business.

With proactive security services, you know what professionals you need to protect your business and how to handle an attack in case it ever happens. The approach allows you to monitor threats and addresses any weaknesses in your organization. In case of an attack, the IT department will take charge immediately to prevent loss of data.

The value of digital information continues to grow and not protecting your data may cost your company or organization a lot of money. Again, regulators require that organizations secure their data. Your business may face harsh penalties if you fail to take necessary measures in building sustainable cyber resiliency.

What Does Proactive Cybersecurity Involve?

A proactive approach seeks to prevent an attack before it happens. The company will spend money to prevent an attack that may never happen, and this is why management may be hesitant to spend on cybersecurity. However, assume you cut the cyber threat hunting budget from $4000 to $1500. This means that the IT team may not carry out all the activities they needed to protect the business. If an attack happens, the business may spend thousands or millions of dollars to recover the lost data.

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Tips for Choosing a Trusted Cybersecurity Vendor and Traits to Look for In a Cybersecurity Firms

Here is what cybersecurity experts do to secure your data:

• Disk Encryption – This involves securing the hard drives through encryption. In case the organization loses physical devices, their data will be safe.
• Employee Cyber Awareness Training – Employee cybersecurity awareness training keeps the team informed of current threats and the optimal cybersecurity strategy they can apply in case of an attack.
• Multi-factor Authentication – Organizations need to limit access to some of the systems. There should be security levels with some of the systems only being accessible to select employees. Multi-step authentication ensures there is proper access control.
• Cyber Threat Hunting – This involves approaches, such as ransomware threat hunting services, Phishing Attack Simulation, and Managed Threat Hunting among others. They seek to ensure there is no threat that can penetrate the system.
• Vulnerability Scanning – Here, cyber resiliency experts scan for weaknesses in the computer systems and in other systems. There are several software programs to scan your computers and there are also antivirus programs to protect your computer.
• Managed Security Operations Center – These centers create an incident response plan. They monitor threats and report any imminent threats that a company may face.

Webinar Marketing Best Practices. How to Organize and Effectively Follow Up with Prospects After a Webinar

The Essential Guide To Webinar Marketing How to Organize and Effectively Follow Up with Prospects After a Webinar

The Essential Guide To Webinar Marketing How to Organize and Effectively Follow Up with Prospects After a Webinar

 

Tracking Cybersecurity KPIs to Justify Your Cybersecurity ROI

According to a report published on PwC, only 22% of CEOs believe that there is enough risk to data security to inform their decisions. The statistics have remained true for more than ten years. As such, not all CEOs are willing to spend on proactive cybersecurity.

It is impossible to manage cybersecurity and justify your budget if you cannot measure performance. As a security professional, you need to show:

• How many times hackers have tried to access your system
• Number of unidentified devices in the organization network
• Number of devices not patched and ready for attacks
• How long it takes for security experts to detect threats that fly under your radar
• How long it takes for security experts to start working on an attack
• How long a business takes to fully handle an attack and recover from it
• How many employees are informed about cybersecurity
• Number of cybersecurity incidents reported within the business and within the industry
• Number of users in the company with administrative access
• Cloud security compliance and other security compliance statuses
• Availability of non-human traffic in the organization network
• The cost of each incident that the security team solves

With the above key performance indicators, it is easy to justify the cybersecurity budget. The idea is to show that threats can happen any time and that the company needs to be ready. With a reactive cybersecurity approach, the company will be caught unaware and data may be lost. This may lead to regulatory fines and expensive recovery of data.

Valuable Cyber Defense Resources:

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How to Choose a Cybersecurity Company to Protect your Business Infrastructure

How to Choose a Reliable Cybersecurity Company to Protect Your Business?

Tips for Selecting the Trusted Cybersecurity Company and Traits to Look for in a Cybersecurity Firms

In this era of technological advancement, we rely on the internet for business, entertainment, and personal development. When making transactions, we expose sensitive personal information online to make purchases or subscribe to the content of choice. As such, both individuals and organizations are at a high risk of cybercrime. In the aim to avoid such, it is critical to hire a trusted and reliable cybersecurity firm.

This article will be especially useful for small and mid size business owners who do not have dedicated chief information officer (CIO, CISO, vCISO) or IT administrator in staff.

In this article you will learn more about:

  • Why you should hire a reliable cybersecurity company?
  • How you can measure the reputation of a cybersecurity firm?
  • What type of cyber security services you may need?
  • How to measure cost, value and cybersecurity return on investment (ROI)
  • Importance of cyber defense vendor’s tools, knowledge and experience
  • Legal requirements and certifications
  • Valuable cyber defense resources

Why You Should Hire a Reliable Cybersecurity Company?

Whether you are an individual or a corporation, you need to protect your digital systems from hackers and malicious people. The following are reasons why you need to contract an IT security solutions company.
Protection of personal information: Cybersecurity firms safeguard the personal information of your clients and employees from malicious individuals. In the wrong hands, such information helps malicious people to steal from customers or manipulate company systems.

Ensure continuity of business operations: Lack of proper security for your systems makes your organization an easy target for hackers. Cyber-criminals can paralyze normal operations of your business or completely shut down your operations. IT security solutions firms help to avoid such risks.
Safety of employees: Workers’ productivity is better with nothing to worry about when they access the internet at work. Cybersecurity firms provide this assurance to your employees.
Protects your business reputation: Clients and employees want to associate with firms where they know their information is safe. Such inspiration leads to better productivity and better sales of products and services.

The average cost was USD 1.07 million higher in breaches where remote work was a factor in causing the breach, compared to those where remote work was not a factor.

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

Cybersecurity Vendors Reputation.

You can measure the reputation of a cybersecurity firm by the scorecard from the views of stakeholders. The main elements of reputation revolve around the quality of management, financial soundness, and value to the public.
A good cybersecurity company has a good track record of many successful partners and clients. It prides itself in displaying the previous clients on its website as evidence of quality service delivery. Moreover, you will notice consistency in the number of clients. If you notice many customers try different options after a particular company, you better search elsewhere. A company with a high turnover of clients signifies services below standards.
A company with a sound reputation has good reviews from previous and existing customers. Be keen to check testimonials of how the company has assisted other clients with a similar business model to yours. This action gives you insights into the knowledge, competence, and level of experience of the organization. You may decide to speak to these clients for an unbiased report about security solutions by the cybersecurity firm.

Data breach costs rose from USD 3.86 million to USD 4.24 million, the highest average total cost in the 17-year.

Type of Cybersecurity Services Rendered.

Cybersecurity firms provide a plethora of services designed to protect their clients from cyber risks. However, the type of services may vary from one company to another depending on the packages, skill sets, licensing and cybersecurity certifications.
Although services may vary, most cybersecurity companies should offer the following solutions:

  • Virtual or onsite cyber defense support
  • Backup and disaster recovery planning.
  • Threat intelligence
  • Risk assessment and management
  • Early detection and response to threats
  • Regular evaluation of the system, network, and devices
  • Firewall to protect users from accessing inappropriate content
  • Cyber security awareness training for employees such as tabletop exercise etc.

The ever-evolving world of technology means that cybersecurity firms should attract and train employees with special skills. Today, penetration testing, digital forensics, phishing attack simulation, and managed detection and response service providers are paramount skill sets.

The most common initial attack vector, compromised credentials, was responsible for 20% of breaches at an average breach cost of USD 4.37 million.

Cost, Value and Cybersecurity ROI.

While you want to keep your data safe, the cost of the cybersecurity firm matters. You do not want to spend a chunk of your company’s money on data security. Please find a list of firms you know you could work with and go through their services and costs.
Before settling and signing a contract with the firm, ensure that you have a budget. Calculate your data assets. Think about the return on investment and the value cybersecurity is offering.

Remember to secure your infrastructure before it is too late

Remember to secure your infrastructure before it is too late

Put your negotiating skills to use when you find a suitable cybersecurity firm and are unsure about meeting the service cost. Present a budget and ask them what price they are willing to charge you.
Consider their mode of payment and if they prefer bitcoin, ensure that there is bitcoin payment protection. You contract a forensic data department to provide an incident response retainer to provide ransomware response in case you cannot meet the cost.

Tools Knowledge and Experience.

When hiring a new firm or one that has been in the industry for a while, tools and knowledgeable staff are essential needs, and they are indicators that the company can offer various services.
It also gives you a rough estimate of the company’s cost. There are essentials that a cybersecurity firm should have:

Having these resources will enable a firm to meet the requirements of the client. The services will be efficient since they do not waste time looking more staff or outsourcing when rendering cyber services. Experienced cyber security professionals enable the company to conduct emergency cybersecurity incident response without delay.

Learn How LA-Networks.com can help your business qualify for cybersecurity insurance?

Legal Requirements and Certifications.

The certification is an award after completion of study and tests. Certification provides proof that the staff in the firm meets the industry-standard credentials or qualifications that pertain to cybersecurity.
Certification justifies the cost that the individual or the company asks for as compensation for services rendered. It also shows that the firm is willing to follow through and complete the assigned duties. Below good example how cybersecurity vendor proudly show earned certifications:

Ransomware Attacks is quickly becoming the attack you don’t want to experience. 55% of small businesses pay hackers the ransom.

Industry-specific legal requirements enhance improved operations and safety during work since they know the work procedures required by the governing body. Following cyber security policies also keeps you away from rubbing shoulders with the authorities.
It is easier to deal with a firm that practices cloud security compliance. In case of failure in cyber incident response, it is easier to solve the issue with a firm that follows regulations and has the legal and certification requirements if you need compensation.

Customer Service
The customer service department is an essential part of the company as it determines whether a client leaves or stays. When looking for a cybersecurity firm to work with, ensure good customer relations with you and other clients.
A good firm with excellent customer service will have a cyber incident response plan when you call. They should be able to attend to you and provide solutions to your problem. Customer care that prioritizes the needs of its customers is reliable.

According to Accenture’s Cost of Cybercrime Study, 43% of cyberattacks are aimed at small businesses, but only 14% are prepared to defend themselves.

No Conflict of Interest
When choosing a cyber security firm, ensure that they are not preying on your fears. Look for a cyber security provider who will act as a gate between you and the malicious parties. Ensure that your provider actively engages in cyber security threat hunting from third parties.

When It Comes To Cybersecurity Keeping Threat Actors Away Crucial for Business Performance and Reputation

When It Comes To Cybersecurity Keeping Threat Actors Away Crucial for Business Performance and Reputation

If a company is willing to sell your competitors information about your company, they put you at risk of attack. Your company will be prone to unhealthy competition, which may render you out of the market. Ensure that the firm is willing to keep the company’s integrity intact.

According to this report, the average company will spend somewhere between 6% and 14% of their annual IT budget on cybersecurity. On average, most companies spent around 10% of their IT budget.

Choosing a Cybersecurity Firm – Examining a Business That Offers Proactive & Reactive Cyber Security Services.

While you are searching for a cybersecurity firm, you can evaluate a company that offers customizable services, cutting-edge encryption, antivirus software and excellent customer service. If the company detects a security breach, the business can quickly implement a plan that will minimize the damage, protect the data, enhance the security of your database and prevent additional breaches.
Cyber security is not all about big companies but also a necessity for small businesses and individuals. When looking for a cybersecurity vendor for your business, ensure that the cybersecurity firm has the above factors.

Valuable Cyber Defense Resources:

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What is NFT - Create, Buy and Sell Your Own Non Fungible Tokens

What is NFT? Create, Buy and Sell Your Own Non Fungible Tokens

A non-fungible token (NFT) is a unique and non-interchangeable unit of data stored on a digital ledger (blockchain).
Visit NFTMarketGuru.com for Best Educational Videos from NFT Investment Experts.  Learn how to buy an NFT from an  NFT marketplace, and what you need to do to create, buy and sell your own non-fungible tokens.

NFTs can be used to represent easily-reproducible items such as photos, videos, audio, and other types of digital files as unique items (analogous to a certificate of authenticity), and use blockchain technology to establish a verified and public proof of ownership.

Copies of the original file are not restricted to the owner of the NFT, and can be copied and shared like any file. The lack of interchangeability (fungibility) distinguishes NFTs from blockchain cryptocurrencies, such as Bitcoin.

The first NFT project was launched in 2015 on the Ethereum blockchain, and interest grew with the rise of interest in crypto currencies. According to NonFungible.com, sales exceeded $2 billion in the first quarter of 2021, more than 20 times the volume of the previous quarter. NFTs have drawn criticism with respect to the energy cost and carbon footprint associated with validating blockchain transactions.

An NFT is a unit of data stored on a digital ledger, called a blockchain, which can be sold and traded. The NFT can be associated with a particular digital or physical asset (such as a file or a physical object) and a license to use the asset for a specified purpose. NFTs (and the associated license to use, copy or display the underlying asset) can be traded and sold on digital markets.

NFTs function like cryptographic tokens, but, unlike cryptocurrencies like Bitcoin, NFTs are not mutually interchangeable, hence not fungible. While all bitcoins are equal, each NFT may represent a different underlying asset and thus have a different value. NFTs are created when blockchains string records of cryptographic hash, a set of characters identifying a set of data, onto previous records therefore creating a chain of identifiable data blocks. This cryptographic transaction process ensures the authentication of each digital file by providing a digital signature that is used to track NFT ownership. However, data links that point to details like where the art is stored can die.

Uses

The unique identity and ownership of an NFT is verifiable via the blockchain ledger. Ownership of the NFT is often associated with a license to use the underlying digital asset, but generally does not confer copyright to the buyer: some agreements only grant a license for personal, non-commercial use, while other licenses also allow commercial use of the underlying digital asset.

Digital art

Digital art was an early use case for NFTs, because of the ability of blockchain technology to assure the unique signature and ownership of NFTs.The digital artwork entitled “Everydays – The First 5000 Days”, by artist Mike Winkelmann, also known as Beeple, sold for US$69.3 million in 2021.  The purchase resulted in the third-highest auction price achieved for a living artist, after Jeff Koons and David Hockney, respectively. Another Beeple piece entitled “Crossroad”, consisting of a 10-second video showing animated pedestrians walking past a figure of Donald J. Trump, sold for US$6.6 million at Nifty Gateway, an online cryptocurrency marketplace for digital art.

A 3D-rendered model of a home named “Mars House”, created by artist Krista Kim, was sold as a piece of digital real estate on the NFT market for over US$500,000.

Erwin Wurm released a NFT as one of the first already internationally renowned artist in August 2021. The work “Breathe In, Breathe Out” was released by Berlin-based König gallery‘s website MISA 20 years after Wurm’s first Fat Car. The sequence shows a loop of a seemingly breathing Porsche 911.

Collectibles

NFTs can represent digital collectibles like physical card collections, however in a completely digital format. In February 2021, a LeBron James slam dunk NFT card on the NBA Top Shot platform sold for $208,000.

Ticketing

Tickets, for any type of event, have been suggested as a use case for NFTs. One such use case is the possibility for artists to receive royalties on resales. Another one would be a more intimate relationship between fans and artists.

Games

NFTs can also be used to represent in-game assets, such as digital plots of land, which are controlled by the user instead of the game developer. NFTs allow assets to be traded on third-party marketplaces without permission from the game developer.

Learn about NFT buying surge (2021–present) from Wikipedia learn more


Several good source of information about NFT.

NFTMarketGuru.com – Best Educational Videos from NFT Creators and Investors.

The Verge
NFTs, explained:

BBC News
What are NFTs and why are some worth millions?

Get acquainted with the FAQs on VeeFriends Official Site:
https://veefriends.com

From Forbes Magazine:
What You Need To Know About Non-Fungible Tokens (NFTs)

 

Cybersecurity and managed security services provider’s marketing strategy for healthcare and medical devices industry

Cybersecurity marketing strategy for healthcare industry

The healthcare sector is expected to spend more than $125 billion on cybersecurity from 2020 through 2025.

In this article you will learn:

  • How is the healthcare cyber security market structured?
  • Healthcare cyber security market by threat
  • Healthcare cyber security market by offering
  • Healthcare cyber security market by security type
  • Healthcare cyber security market by end-user
  • Healthcare cybersecurity market by geography
  • To be successful you need to know your competitors.
    Who are the main competitors in healthcare cybersecurity services?

Cybersecurity and managed security services provider’s marketing strategy for healthcare and medical devices industry

The demand for cybersecurity services in the healthcare industry has been rising rapidly. This has been largely fueled by the dramatic increase in healthcare cyberthreats in the last several years brought about by advancements in data analytics, automation, and interoperability. As these cyber-attacks become increasingly sophisticated, the demand for cybersecurity intervention is bound to soar.

The healthcare sector is a major target for these malicious cyber-attacks because when the systems are hit, the patients are hit as well. Cybercriminals, therefore, are busy exploiting this particular loophole in advancing their attacks and reaping big from it.

Healthcare Cybersecurity Market

As healthcare cybersecurity becomes fundamental in securing important medical records and patients’ information, healthcare cybersecurity marketing is increasingly becoming a necessity. As a result, any penetration testing company, MSP, MSSP and Managed Detection and Response (MDR) companies will need a cybersecurity marketing strategy that promotes trust and confidence if it wishes to win the players in the medical industry.

What is the extent of medical industry cybersecurity demand?

The expanding security threat in the healthcare industry in form of healthcare data breaches is proving way too costly for the vast industry. According to a recent IBM report on the cost of data breach, it was well established that the healthcare sector expended the most resources toward data breach costs as compared to other industries. For every data breach incident, the average money spent amounted to $ 7.13 million, which represent a 10% rise from the 2019 study.

That said, the healthcare sector is expected to spend more than $125 billion on cybersecurity from 2020 through 2025. This is a sure sign of growth in medical industry cyber security and calls for cybersecurity service providers to up their marketing game in order to rake in some of these funds.

How is the healthcare cyber security market structured?

Successful healthcare cybersecurity marketing will demand a better understanding of the healthcare cyber security market. Without the right market blueprint, you may not be able to stay on top of the cyber-criminals’ game that targets medical records by data collection companies.

According to the Healthcare Cybersecurity Market by Threat, Offering, Security Type, End-user, and Geography Report of 2020, it is evident that there are five classifications of this growing market. The report further projects the growth of the healthcare cyber security market to hit $ 26.1 billion by 2027 at a CAGR of 19.8%. This exponential growth will be propelled by:

  • Increasing demand for ultra-modern cybersecurity solutions and privacy
  • Emerging disruptive digital technologies
  • Rise in the frequency of cyber threats
  • Growing complexity of cyber threats
  • Urgency for cloud-based security solutions in healthcare
  • Increase in healthcare data breaches

All these growth prospects present perfect opportunities to a medical records data company to grow its portfolio by reinventing more data solutions. To get a clearer picture of all these opportunities, let’s delve into the healthcare market segmentation. This will help you understand and narrow down the niche that you are most capable of handling given the many players in the healthcare cyber security industry.

The report further projects the growth of the healthcare cyber security market to hit $ 26.1 billion by 2027 at a CAGR of 19.8%.

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

How to Measure and Justify Your Cybersecurity Investment and Return on Investment (ROI)

1. Healthcare cyber security market by threat

The medical industry has so far reported the highest number of data breaches in 2021. Even though data breaches declined globally by 24% over the first half of 2021, breaches within the United States went up by 1.5% over the same period. Within this first half alone, healthcare data breaches topped the list with 238 incidents, the finance and insurance sector followed closely by 194 incidents, while the information sector closed the list at 180 incidents.

This goes to show just how much the healthcare sector is targeted by cybercriminals. This has been the trend over the past four years, and there are no signs of it reversing any time soon. The main threats propagated by these malicious cybercriminals include:

  • Ransomware attacks
  • Malware and spyware
  • Distributed Denial-of-Service (DDoS)
  • Advanced Persistent Threat (APT)
  • Phishing and Spear Phishing

2. Healthcare cyber security market by offering

This segment will largely be driven by the solution offerings to cyberattacks. As the demand for enhanced solutions for security operations, number of data security and privacy woes, demand for cutting edge and affordable security solutions, and growing regulatory enforcement and data protection concerns increase, more innovative service offerings will be demanded.

Some of the service offerings to consider include cyber-solutions such as:

  • Identity and Access Management
  • Intrusion Detection System or Intrusion Prevention System
  • Antivirus and Anti-malware
  • Risk and Compliance Management
  • Distributed Denial-of-Service Mitigation
  • Security Information and Event Management (SIEM)
  • Firewall
  • Unified Threat Management

Moreover, cyberservices offerings may take the form of:

  • Managed Security Services (MSP)
  • Deployment and Integration
  • Support and Maintenance

3. Healthcare cyber security market by security type

The expansion of this market segment will largely be fueled by network security and cloud security. This will be caused by the increase in sensitive healthcare data as well as increased use of Internet of Things devices. Furthermore, the rise in the use of cloud storage and cloud-based services will also contribute to the growth.

The key opportunities here include:

  • Network Security
  • Endpoint Security
  • Cloud Security
  • Application Security

 

4. Healthcare cyber security market by end-user

In this segment, healthcare providers will be the biggest drivers of growth. This is due to the growing complexity of healthcare cyberattacks, increased adoption of Electronic Health Records, and more government interventions in promoting secure patient records.Some of the end-users to target with your cybersecurity services are:

  • Healthcare providers
  • Hospitals
  • Physician Practices
  • Healthcare Players

 

5. Healthcare cyber security market by geography

The broader geographic segments of the healthcare sector are North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. The North American market is expected to be the major driver of this segment. Additionally, the Asia-Pacific region is expected to witness rapid growth as a result of rising rates of cyberattacks in hospitals and the adoption of 5G technology in the region.

6. Who are the key players and your competitors in the healthcare cybersecurity industry?

Some of the key players and your competitors in the healthcare cyber security industry include:

  • Cisco,
  • Fortinet,
  • Sophos,
  • Juniper Networks,
  • McAfee,
  • IBM,
  • Palo Alto Networks,
  • Medigate,
  • FireEye Inc.
  • Kaspersky Lab
  • Symantec Corporation
  • and others

To cope with all these giant competitors effectively, you need a powerful marketing strategy that will paint you as a trusted cybersecurity partner.

Find and Fix Your Marketing SEO Blind Spots with Our Expert Help

Get in touch with 911CyberSecurity.com today for reliable marketing and advertising advice in the healthcare cyber security landscape that will help you formulate the best marketing strategy. We can help you scale your influence!

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Are you Worried About Ransomware, Data-breaches, BEC and Malware?

🔥 12 Hot Anti Ransomware Companies List by Cybersecurity Ventures.

🔥 If you are healthcare provider or medical devices manufacture.
Who can help you to protect your medical data from ransomware?

🔥 If your #business prefer #proactive cybersecurity approach – top penetration testing companies list.

🔥 Gartner’s 2020 #Market Guide for Managed Detection and Response Services points to 40 companies that offer credible MDR capabilities.

🔥 A DATA BƦEACH PUTS YOUƦ BUSꞮNESS ƦEPUTATꞮON AT STAKE!
Learn Why and How to Protect Your Company Reputation and Customers Data

 

Sources & Keep Learning:

 

Trust Seal Anti Plagiat US - PASS

 

How To Build Your Business and Gain Followers Through LinkedIn

How to Increase Followers on Your LinkedIn Page: Tips and Tricks

Growing the following for your LinkedIn Page is one of the most valuable marketing objectives on the platform. Increasing this total can lead to greater organic reach and more robust audience insights. It’s a critical step toward building your community on LinkedIn.

How To Build Your Business and Gain Followers Through LinkedIn?

While your invitations are pending, continue growing your Page with these tips.

To grow Page followers on LinkedIn you’ll need to drive awareness of your Page and post great content.

Use these tips to accomplish both:

Post consistently throughout the week to provide value to your followers. Here are some ideas:

• Share posts from Content Suggestions: Discover and share trending content with your target audience.

• Ask questions in your post: Questions will help to spark conversation, which lead to more views.

• Include video in your posts: Keep videos short, raw, and authentic to get the most engagement.

• Share PowerPoints and PDFs: Documents help position your brand as a thought leader.

• Re-share your Page’s best @mentions: Showcase the voice of employees, key leaders, and customers.

For marketing and advertising help for any industry visit 911Advertising.com & 911CyberSecurity.com – Advertising & Marketing Startup Agency for Cyber Security Companies

React and comment on your Communities Hashtag feeds to get your Page in front of new audiences.

• Promote your LinkedIn Page by linking to it on other socialchannels.

• Tag other Pages or members with @mentions in your posts to engage your community.

• Switch up the hashtags in your communities panel to reach new audiences.

• Review your Page analytics to see what content resonates most with your audience.

 

Quick and Simple Steps.

Add the LinkedIn “Follow” button to your website.

Link to your Page in your email signatures, newsletters, and blogs

Activate Your People

When it comes to growing your brand on LinkedIn, your employees are among your biggest assets. To begin with, encourage all employees to keep their own profiles up-to-date, with your organization included in their work experience (it will automatically link to your LinkedIn Page).

There is a four-pronged blueprint we recommend for activating and elevating your employees on LinkedIn:

Re-share your employees’ best @mentions and LinkedIn content.
Notify employees of your most important Page posts to boost organic reach (up to 1x/day).
Personalize by recognizing team moments or employees with a shout-out from your Page.
Engage by fostering internal engagement through a trusted, employee-only community on LinkedIn via the My LinkedIn Company tab.

 

Join Conversations that Matter to Your Brand

Strong communities aren’t built through one-sided dialogues. To make your LinkedIn Page appear lively, interactive, and approachable, you’ll want to engage with others and help shape existing conversations on the platform. Community Hashtags present a simple way to do so.

You can choose up to three specific hashtags to associate with your Page, making it more discoverable for members interested in the hashtag. You’ll also be able to react to and comment on conversations taking place on the hashtag feeds from the perspective of your brand, carving a distinct point of view.

Another smart tactic, especially as your following grows more robust, is to find and host popular events related to your industry through LinkedIn Events. This creates opportunities for real-time interaction and engagement.

 

 

Continue learning:

Get the Basics Right

LinkedIn grow tips and tricks for Attracting Followers

How to Increase Followers on Your LinkedIn Page

 

Unlock the Power of Web Development Tools for Security, SEO and Marketing

Unlock the Power of Web Development Tools for Security, SEO and Marketing
Security, SEO and Site Optimization Tools for Web Developers

 

In today’s digital world, it is more important than ever to have a website that is optimized for search engines and marketing. There are a number of tools available to web developers and marketers that can help improve their website’s SEO and marketing performance.

This post will review some of the most popular tools for SEO and marketing, including Google Lighthouse, WebPageTest, W3C Validator, Yslow, GTmetrix, SEMrush, Ahrefs, Google Analytics, Hotjar, and UserTesting.

The tools reviewed in this post can help web developers and marketers improve their website’s SEO and marketing performance in a number of ways. These tools can help you:

  • Audit your website for performance, accessibility, SEO, and security issues
  • Test your website’s performance from multiple locations around the world
  • Check your website’s HTML, CSS, and JavaScript for errors and best practices
  • Optimize your website for speed
  • Get a detailed analysis of your website’s performance
  • Help with keyword research, competitor analysis, and website traffic analysis
  • Understand how other websites are linking to your website and optimize your content for search engines
  • Track website traffic and measure your website’s performance
  • See how users interact with your website and improve the user experience
  • Get feedback from real users about your website

Here are some latest AI-powered online apps, programs, and tools that are the good addition to web developers toos for security, SEO, and site optimization:

SEO.ai: This tool uses artificial intelligence to help you create high-quality, SEO-optimized content. It can help you with keyword research, content optimization, and plagiarism checking.

NeuronWriter: This tool uses AI to help you generate content, including blog posts, articles, and social media posts. It can also help you with keyword research and competitor analysis.

Frase: This tool uses AI to help you understand the search intent of your target audience. This can help you create content that is more likely to rank well in search engines.

Diib: This tool uses AI to help you identify and fix SEO issues on your website. It can also help you with competitor analysis and backlink building.

Outranking: This tool uses AI to help you create and optimize content for search engines. It can also help you with keyword research and competitor analysis.

 

The best tool for you will depend on your specific needs and requirements. However, these tools can all be a valuable asset to web developers who are looking to improve their website’s SEO and marketing performance.

In addition to these tools there are some ways in which AI is being used for security, SEO, and site optimization:

  • AI-powered security tools can be used to scan websites for vulnerabilities and malware.
  • AI-powered SEO tools can be used to generate content, optimize websites for search engines, and track website performance.
  • AI-powered site optimization tools can be used to improve the user experience of websites, such as by recommending relevant content or suggesting changes to the website’s design.

 

Google Lighthouse is a free tool that helps you audit your website for performance, accessibility, SEO, and security issues. It is a great tool for getting a quick overview of your website’s health and identifying areas that need improvement.

WebPageTest is a tool that allows you to test your website’s performance from multiple locations around the world. This is important because the performance of your website can vary depending on the user’s location and internet connection. WebPageTest can help you identify performance bottlenecks and make sure that your website is loading quickly for all users.

W3C Validator is a tool that checks your website’s HTML, CSS, and JavaScript for errors and best practices. This is important for ensuring that your website is compliant with web standards and that it is accessible to all users.

Yslow is a tool that helps you optimize your website for speed. It provides recommendations on how to improve your website’s loading time, such as minifying your CSS and JavaScript files.

GTmetrix is a tool that provides a detailed analysis of your website’s performance. It includes a number of features, such as a waterfall chart, which shows you how long each element of your website takes to load.

SEMrush is a tool that helps you with keyword research, competitor analysis, and website traffic analysis. It is a powerful tool that can help you improve your website’s SEO and marketing performance.

Ahrefs is a tool that is similar to SEMrush, but it also offers backlink analysis and content optimization features. It is a great tool for understanding how other websites are linking to your website and for optimizing your content for search engines.

Google Analytics is a tool that helps you track website traffic and measure your website’s performance. It is a must-have tool for any website owner who wants to understand how their website is being used.

Hotjar is a tool that allows you to see how users interact with your website. It is a great tool for identifying usability issues and for improving the user experience of your website.

UserTesting is a tool that allows you to get feedback from real users about your website. This feedback can be invaluable for improving the design and content of your website.

SEO Tools & Insights from Merkle, a performance marketing agency – TechnicalSEO.com

One of the main aspects of managing technical SEO is all of the testing that has to happen, and there is a great resource at technicalseo.com, and it’s provided by Merkle. Here, they’ve aggregated a variety of the most popular tests that you’ll be using to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on. Each of these tools is relatively easy to use.

to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on

Simply select the tool, and follow the prompts on the screen. You’ll likely see me use these tools among others as we dig deeper into evaluating WordPress SEO, but I encourage you to go ahead and start using these tools on your own and identifying what type of interesting insights you might uncover.

Screaming Frog SEO Spider Website Crawler

The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking

Improve your onsite SEO by crawling your own site

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a licence to remove the limit & access advanced features.

Security Headers Scanner – scan your site now – Scan Your Site Now.

Why HTTP Security Headers are necessary? As you know, nowadays too many data breaches are happening, many websites are hacked due to misconfiguration or lack of protection.

HTTP Security Headers testing tool 


HTTP Security Headers Testing Tool

These security headers will protect your website from some common attacks like XSS, code injection, clickjacking, etc.

You need to have A or A+ and we can help you to improve your Security headers score
911cybersecurity website security headers scan

SSL Check scan your website for non-secure content such as images, scripts and css-files

SSL Check - scan your website for non-secure content

This free tool will crawl an HTTPS-website (entire website, recursively, following internal links) and search for non-secure images, scripts and css-files that will trigger a warning message in browsers. The number of pages crawled is limited to 400 per website. The results are cached for 10 minutes.

Analyze and optimize your website with Google PageSpeed tools.

Analyze and optimize your website with PageSpeed tools

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics.

At the top of the report, PSI provides a score which summarizes the page’s performance. This score is determined by running Lighthouse to collect and analyze lab data about the page. A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor.

Tineye.com – Reverse Image Search Find where images appear online. Fast, scalable image recognition and tracking tools built to suit your needs

TinEye - Reverse Image Search, Find where images appear online
Using TinEye, you can search by image or perform what we call a reverse image search. You can do that by uploading an image or searching by URL. You can also simply drag and drop your images to start your search.
TinEye constantly crawls the web and adds images to its index. Today, the TinEye index is over 47.0 billion images.
TinEye is an image search and recognition company. We are experts in computer vision, pattern recognition, neural networks and machine learning.

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.

Improve your performance on Google Search

Google Search Console enables you to check out any crawling errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keyword phrases people are using to find your site, the backlinks you’ve received, and more.

The many features this service offers makes it a near necessity if you’re concerned about your Search Engine Results Page (SERP) rankings. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines.

As far as actually using the service goes, Google Search Console is very simple to understand. It’s also easy to add your website and get started, so there are no reasons to avoid it.

Key Features:

  • Monitor how Google perceives your website.
  • Keep track of what keywords visitors are using to reach you.
  • Stay on top of any crawl, meta tag, or sitemap errors.
  • Update your robots.txt file.
  • Monitor your site’s backlinks.
  • Get alerts if your site is infected with malware.

Web Developers Resources

17 SEO Tools to tools to Optimize Your Website for Success in 2021:
https://www.dreamhost.com/blog/seo-tools-to-optimize-website-success/

Open Graph Check:
https://opengraphcheck.com/

The Batch Invalidator will let you refresh this information for multiple URLs at the same time. Open Graph markup lets you take control over how your website content appears to others. Learn More
https://developers.facebook.com/tools/debug

https://opengraphcheck.com/result.php?url=https%3A%2F%2F911cybersecurity.com

Check website safety:
https://safeweb.norton.com/report/show?url=https://911cybersecurity.com

Website Security Tools

Unmask Parasites – reveal illicit content hidden inside web pages.

Google as a hidden spam detection tool

Security Search – search major website security oriented resources

Custom Search
e.g. “wordpress security tips” or “spam filtering”
 

Search Badware Website Clearinghouse – StopBadware.org is a partnership between top academic institutions, technology industry leaders, and volunteers committed to protecting Internet and computer users from threats to their privacy and security caused by bad software.

 

Report malicious software – report a site that you suspect contains malicious software.

 

Install the Readable Safe Browsing add-on for Firefox. It highlights most importand information on Google’s Safe Browsing diagnostic pages so that you can easily read them.

 

SecBrowsing: Browser Plugin Check

 

Pen testing tools:

 
 
FBI Releases the Internet Crime Complaint Center 2020 Internet Crime Report

FBI Releases the Internet Crime Complaint Center 2020 Internet Crime Report

The FBI’s Internet Crime Complaint Center has released its annual report. The 2020 Internet Crime Report includes information from 791,790 complaints of suspected internet crime—an increase of more than 300,000 complaints from 2019—and reported losses exceeding $4.2 billion. State-specific statistics have also been released and can be found within the 2020 Internet Crime Report and in the accompanying 2020 State Reports.

FBI wants to remind the public to immediately report suspected criminal internet activity to the IC3 at ic3.gov. By reporting internet crime, victims are not only alerting law enforcement to the activity, but aiding in the overall fight against cybercrime.

In addition to statistics, the IC3’s 2020 Internet Crime Report contains information about the most prevalent internet scams affecting the public and offers guidance for prevention and protection. It also highlights the FBI’s work combating internet crime, including recent case examples. Finally, the 2020 Internet Crime Report explains the IC3, its mission, and functions.

FBI Releases 2020 Internet Crime Report, Including COVID-19 Scam Statistics

The IC3 gives the public a reliable and convenient mechanism to report suspected internet crime to the FBI. The FBI analyzes and shares information from submitted complaints for investigative and intelligence purposes, for law enforcement, and for public awareness.

State-specific statistics have also been released and can be found within the 2020 Internet Crime Report and in the accompanying 2020 State Reports.

State-specific statistics have also been released and can be found within the 2020 Internet Crime Report

Useful Cyber Crime Resources (reports and cyber crime statistics)

Internet Crime Complaint Center – Annual Internet Crime Reports

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What is Your Unique Selling Proposition?

A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. … Your USP plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customers. Being “unique” is rarely a strong USP in itself.

Have you ever been in a competitive selling situation? Well, the reality is as a real estate agent you are always in a competitive situation. Everyone you talk to knows a real estate agent, whether it’s a family member, a friend, or a co-worker’s spouse. So, the question I have for you is … what are you doing to become THE go-to agent in your marketplace?

In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one’s own brand or product is superior to its competitors (in addition to its other values).
It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” The term has been extended to cover one’s “personal brand”. (Wikipedia)

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The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what’s memorable about you, and why the client should select you over the competition.

Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP

If you want to beat out the competition, you have to give customers a reason TO CHOOSE YOU. Otherwise, you’re just another commodity out on the market.

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In this video, Robin digs into 4 “musts” for creating a strong USP (unique selling proposition) plus shares examples of before/after so you can see how to move from a “so-so” message to one that packs a punch.

“you have to give customers a reason TO CHOOSE YOU. Otherwise, you’re just another commodity out on the market”

A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. USP focuses on explicit claims of uniqueness involving an objectively verifiable product attribute or benefit-in-use.

  • Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this product, for this specific benefit.”
  • The proposition must be one the competition cannot or does not offer. It must be unique—either in the brand or a claim the rest of that particular advertising area does not make.
  • The proposition must be strong enough to move the masses, i.e., attract new customers as well as potential customers.

 

 

 

Interesting Reads
wordstream.com/blog/ws/2014/04/07/unique-selling-proposition

en.wikipedia.org/wiki/Unique_selling_proposition

youtube.com/results?search_query=how+to+write+Unique+selling+proposition

google.com/search?q=how+to+write+Unique+selling+proposition

now you know it, the rest of the story is up to you and your team’s creativity.

If you need help contact us at 911Advertising.com

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Global Cyber Economy Video News and Interviews

Cybersecurity videos from world’s leading cyber security companies, researchers and and experts. Cybersecurity video news, facts, predictions, and statistics.

Cyber economic market data, insights and ground breaking predictions to a global audience of CIOs and IT executives, CSOs and CISOs, information security practitioners, cybersecurity company founders and CEOs, venture capitalists, corporate investors, business and finance executives, HR professionals, and government cyber defense leaders.

Special Guests Interviews from CybersecurityVentures.com YouTube channel:

Cybernews.com is a research-based online publication that helps people navigate a safe path through their increasingly complex digital lives.
Our CyberNews Investigation team uses white-hat hacking techniques to find and safely disclose cybersecurity threats and vulnerabilities across the online world.

Videos from CybersecurityVentures.com YouTube channel

Cybercrime Weekly by Theresa Payton, Former White House CIO.

Who’s Being Phished.

Extraordinary Ideas from Ordinary People

Extraordinary Ideas That Move the World Forward

Articles covering advances in technology, science, transportation, architecture, design, and many other disciplines.

Science News

Science news, from the depths of space to the quantum realm:



A list of the 20 most-watched talks on all the platforms we track:

Technology and Science News

Smartphones, drones, robots, home entertainment gear and all things tech:


TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.

Transportation and Infrastructure News

The best ways to get from A to B, from innovative autos to electric vehicles, bicycles, boats and planes:

Lifestyle – News, Research and Analysis

Health, home innovation, design, architecture and outdoor living: