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How To Build Your Business and Gain Followers Through LinkedIn

How to Increase Followers on Your LinkedIn Page: Tips and Tricks

Growing the following for your LinkedIn Page is one of the most valuable marketing objectives on the platform. Increasing this total can lead to greater organic reach and more robust audience insights. It’s a critical step toward building your community on LinkedIn.

How To Build Your Business and Gain Followers Through LinkedIn?

While your invitations are pending, continue growing your Page with these tips.

To grow Page followers on LinkedIn you’ll need to drive awareness of your Page and post great content.

Use these tips to accomplish both:

Post consistently throughout the week to provide value to your followers. Here are some ideas:

Share posts from Content Suggestions: Discover and share trending content with your target audience.

Ask questions in your post: Questions will help to spark conversation, which lead to more views.

Include video in your posts: Keep videos short, raw, and authentic to get the most engagement.

Share PowerPoints and PDFs: Documents help position your brand as a thought leader.

Re-share your Page’s best @mentions: Showcase the voice of employees, key leaders, and customers.

For marketing and advertising help for any industry visit & – Advertising & Marketing Startup Agency for Cyber Security Companies

React and comment on your Communities Hashtag feeds to get your Page in front of new audiences.

• Promote your LinkedIn Page by linking to it on other socialchannels.

• Tag other Pages or members with @mentions in your posts to engage your community.

• Switch up the hashtags in your communities panel to reach new audiences.

• Review your Page analytics to see what content resonates most with your audience.


Quick and Simple Steps.

Add the LinkedIn “Follow” button to your website.

Link to your Page in your email signatures, newsletters, and blogs

Activate Your People

When it comes to growing your brand on LinkedIn, your employees are among your biggest assets. To begin with, encourage all employees to keep their own profiles up-to-date, with your organization included in their work experience (it will automatically link to your LinkedIn Page).

There is a four-pronged blueprint we recommend for activating and elevating your employees on LinkedIn:

Re-share your employees’ best @mentions and LinkedIn content.
Notify employees of your most important Page posts to boost organic reach (up to 1x/day).
Personalize by recognizing team moments or employees with a shout-out from your Page.
Engage by fostering internal engagement through a trusted, employee-only community on LinkedIn via the My LinkedIn Company tab.


Join Conversations that Matter to Your Brand

Strong communities aren’t built through one-sided dialogues. To make your LinkedIn Page appear lively, interactive, and approachable, you’ll want to engage with others and help shape existing conversations on the platform. Community Hashtags present a simple way to do so.

You can choose up to three specific hashtags to associate with your Page, making it more discoverable for members interested in the hashtag. You’ll also be able to react to and comment on conversations taking place on the hashtag feeds from the perspective of your brand, carving a distinct point of view.

Another smart tactic, especially as your following grows more robust, is to find and host popular events related to your industry through LinkedIn Events. This creates opportunities for real-time interaction and engagement.



Continue learning:

Get the Basics Right

LinkedIn grow tips and tricks for Attracting Followers

How to Increase Followers on Your LinkedIn Page


Unlock the Power of Web Development Tools for Security, SEO and Marketing

Unlock the Power of Web Development Tools for Security, SEO and Marketing
Security, SEO and Site Optimization Tools for Web Developers


In today’s digital world, it is more important than ever to have a website that is optimized for search engines and marketing. There are a number of tools available to web developers and marketers that can help improve their website’s SEO and marketing performance.

This post will review some of the most popular tools for SEO and marketing, including Google Lighthouse, WebPageTest, W3C Validator, Yslow, GTmetrix, SEMrush, Ahrefs, Google Analytics, Hotjar, and UserTesting.

The tools reviewed in this post can help web developers and marketers improve their website’s SEO and marketing performance in a number of ways. These tools can help you:

  • Audit your website for performance, accessibility, SEO, and security issues
  • Test your website’s performance from multiple locations around the world
  • Check your website’s HTML, CSS, and JavaScript for errors and best practices
  • Optimize your website for speed
  • Get a detailed analysis of your website’s performance
  • Help with keyword research, competitor analysis, and website traffic analysis
  • Understand how other websites are linking to your website and optimize your content for search engines
  • Track website traffic and measure your website’s performance
  • See how users interact with your website and improve the user experience
  • Get feedback from real users about your website

Here are some latest AI-powered online apps, programs, and tools that are the good addition to web developers toos for security, SEO, and site optimization: This tool uses artificial intelligence to help you create high-quality, SEO-optimized content. It can help you with keyword research, content optimization, and plagiarism checking.

NeuronWriter: This tool uses AI to help you generate content, including blog posts, articles, and social media posts. It can also help you with keyword research and competitor analysis.

Frase: This tool uses AI to help you understand the search intent of your target audience. This can help you create content that is more likely to rank well in search engines.

Diib: This tool uses AI to help you identify and fix SEO issues on your website. It can also help you with competitor analysis and backlink building.

Outranking: This tool uses AI to help you create and optimize content for search engines. It can also help you with keyword research and competitor analysis.


The best tool for you will depend on your specific needs and requirements. However, these tools can all be a valuable asset to web developers who are looking to improve their website’s SEO and marketing performance.

In addition to these tools there are some ways in which AI is being used for security, SEO, and site optimization:

  • AI-powered security tools can be used to scan websites for vulnerabilities and malware.
  • AI-powered SEO tools can be used to generate content, optimize websites for search engines, and track website performance.
  • AI-powered site optimization tools can be used to improve the user experience of websites, such as by recommending relevant content or suggesting changes to the website’s design.


Google Lighthouse is a free tool that helps you audit your website for performance, accessibility, SEO, and security issues. It is a great tool for getting a quick overview of your website’s health and identifying areas that need improvement.

WebPageTest is a tool that allows you to test your website’s performance from multiple locations around the world. This is important because the performance of your website can vary depending on the user’s location and internet connection. WebPageTest can help you identify performance bottlenecks and make sure that your website is loading quickly for all users.

W3C Validator is a tool that checks your website’s HTML, CSS, and JavaScript for errors and best practices. This is important for ensuring that your website is compliant with web standards and that it is accessible to all users.

Yslow is a tool that helps you optimize your website for speed. It provides recommendations on how to improve your website’s loading time, such as minifying your CSS and JavaScript files.

GTmetrix is a tool that provides a detailed analysis of your website’s performance. It includes a number of features, such as a waterfall chart, which shows you how long each element of your website takes to load.

SEMrush is a tool that helps you with keyword research, competitor analysis, and website traffic analysis. It is a powerful tool that can help you improve your website’s SEO and marketing performance.

Ahrefs is a tool that is similar to SEMrush, but it also offers backlink analysis and content optimization features. It is a great tool for understanding how other websites are linking to your website and for optimizing your content for search engines.

Google Analytics is a tool that helps you track website traffic and measure your website’s performance. It is a must-have tool for any website owner who wants to understand how their website is being used.

Hotjar is a tool that allows you to see how users interact with your website. It is a great tool for identifying usability issues and for improving the user experience of your website.

UserTesting is a tool that allows you to get feedback from real users about your website. This feedback can be invaluable for improving the design and content of your website.

SEO Tools & Insights from Merkle, a performance marketing agency –

One of the main aspects of managing technical SEO is all of the testing that has to happen, and there is a great resource at, and it’s provided by Merkle. Here, they’ve aggregated a variety of the most popular tests that you’ll be using to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on. Each of these tools is relatively easy to use.

 to manage your technical SEO, things like testing your robots.txt file, managing your fetch and render, looking at schema, evaluating how your search results look, and so on

Simply select the tool, and follow the prompts on the screen. You’ll likely see me use these tools among others as we dig deeper into evaluating WordPress SEO, but I encourage you to go ahead and start using these tools on your own and identifying what type of interesting insights you might uncover.

Screaming Frog SEO Spider Website Crawler

The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites, where manually checking

Improve your onsite SEO by crawling your own site

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a licence to remove the limit & access advanced features.

Security Headers Scanner – scan your site now – Scan Your Site Now.

Why HTTP Security Headers are necessary? As you know, nowadays too many data breaches are happening, many websites are hacked due to misconfiguration or lack of protection.

HTTP Security Headers testing tool 

HTTP Security Headers Testing Tool

These security headers will protect your website from some common attacks like XSS, code injection, clickjacking, etc.

You need to have A or A+ and we can help you to improve your Security headers score
911cybersecurity website security headers scan

SSL Check scan your website for non-secure content such as images, scripts and css-files

SSL Check - scan your website for non-secure content

This free tool will crawl an HTTPS-website (entire website, recursively, following internal links) and search for non-secure images, scripts and css-files that will trigger a warning message in browsers. The number of pages crawled is limited to 400 per website. The results are cached for 10 minutes.

Analyze and optimize your website with Google PageSpeed tools.

Analyze and optimize your website with PageSpeed tools

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.
PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.

PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics.

At the top of the report, PSI provides a score which summarizes the page’s performance. This score is determined by running Lighthouse to collect and analyze lab data about the page. A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor. – Reverse Image Search Find where images appear online. Fast, scalable image recognition and tracking tools built to suit your needs

TinEye - Reverse Image Search, Find where images appear online
Using TinEye, you can search by image or perform what we call a reverse image search. You can do that by uploading an image or searching by URL. You can also simply drag and drop your images to start your search.
TinEye constantly crawls the web and adds images to its index. Today, the TinEye index is over 47.0 billion images.
TinEye is an image search and recognition company. We are experts in computer vision, pattern recognition, neural networks and machine learning.

Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.

Improve your performance on Google Search

Google Search Console enables you to check out any crawling errors that have occurred on your website so you can correct them right away. It can also point out when your site is affected by malware, what keyword phrases people are using to find your site, the backlinks you’ve received, and more.

The many features this service offers makes it a near necessity if you’re concerned about your Search Engine Results Page (SERP) rankings. There’s a clear focus on Google results here, but don’t worry. If you can rank well on Google, the chances are high that you’ll also do OK in other search engines.

As far as actually using the service goes, Google Search Console is very simple to understand. It’s also easy to add your website and get started, so there are no reasons to avoid it.

Key Features:

  • Monitor how Google perceives your website.
  • Keep track of what keywords visitors are using to reach you.
  • Stay on top of any crawl, meta tag, or sitemap errors.
  • Update your robots.txt file.
  • Monitor your site’s backlinks.
  • Get alerts if your site is infected with malware.

Web Developers Resources

17 SEO Tools to tools to Optimize Your Website for Success in 2021:

Open Graph Check:

The Batch Invalidator will let you refresh this information for multiple URLs at the same time. Open Graph markup lets you take control over how your website content appears to others. Learn More

Check website safety:

Website Security Tools

Security Search – search major website security oriented resources

Custom Search
e.g. “wordpress security tips” or “spam filtering”

Search Badware Website Clearinghouse – is a partnership between top academic institutions, technology industry leaders, and volunteers committed to protecting Internet and computer users from threats to their privacy and security caused by bad software.


Report malicious software – report a site that you suspect contains malicious software.


Install the Readable Safe Browsing add-on for Firefox. It highlights most importand information on Google’s Safe Browsing diagnostic pages so that you can easily read them.


SecBrowsing: Browser Plugin Check


Pen testing tools:

FBI Releases the Internet Crime Complaint Center 2020 Internet Crime Report

FBI Releases the Internet Crime Complaint Center 2020 Internet Crime Report

The FBI’s Internet Crime Complaint Center has released its annual report. The 2020 Internet Crime Report includes information from 791,790 complaints of suspected internet crime—an increase of more than 300,000 complaints from 2019—and reported losses exceeding $4.2 billion. State-specific statistics have also been released and can be found within the 2020 Internet Crime Report and in the accompanying 2020 State Reports.

FBI wants to remind the public to immediately report suspected criminal internet activity to the IC3 at By reporting internet crime, victims are not only alerting law enforcement to the activity, but aiding in the overall fight against cybercrime.

In addition to statistics, the IC3’s 2020 Internet Crime Report contains information about the most prevalent internet scams affecting the public and offers guidance for prevention and protection. It also highlights the FBI’s work combating internet crime, including recent case examples. Finally, the 2020 Internet Crime Report explains the IC3, its mission, and functions.

FBI Releases 2020 Internet Crime Report,  Including COVID-19 Scam Statistics

The IC3 gives the public a reliable and convenient mechanism to report suspected internet crime to the FBI. The FBI analyzes and shares information from submitted complaints for investigative and intelligence purposes, for law enforcement, and for public awareness.

State-specific statistics have also been released and can be found within the 2020 Internet Crime Report and in the accompanying 2020 State Reports.

State-specific statistics have also been released and can be found within the 2020 Internet Crime Report

Useful Cyber Crime Resources (reports and cyber crime statistics)

Internet Crime Complaint Center – Annual Internet Crime Reports

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What is Your Unique Selling Proposition?

A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. … Your USP plays to your strengths and should be based on what makes your brand or product uniquely valuable to your customers. Being “unique” is rarely a strong USP in itself.

Have you ever been in a competitive selling situation? Well, the reality is as a real estate agent you are always in a competitive situation. Everyone you talk to knows a real estate agent, whether it’s a family member, a friend, or a co-worker’s spouse. So, the question I have for you is … what are you doing to become THE go-to agent in your marketplace?

In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one’s own brand or product is superior to its competitors (in addition to its other values).
It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” The term has been extended to cover one’s “personal brand”. (Wikipedia)

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The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what’s memorable about you, and why the client should select you over the competition.

Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP

If you want to beat out the competition, you have to give customers a reason TO CHOOSE YOU. Otherwise, you’re just another commodity out on the market.

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In this video, Robin digs into 4 “musts” for creating a strong USP (unique selling proposition) plus shares examples of before/after so you can see how to move from a “so-so” message to one that packs a punch.

“you have to give customers a reason TO CHOOSE YOU. Otherwise, you’re just another commodity out on the market”

A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. USP focuses on explicit claims of uniqueness involving an objectively verifiable product attribute or benefit-in-use.

  • Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this product, for this specific benefit.”
  • The proposition must be one the competition cannot or does not offer. It must be unique—either in the brand or a claim the rest of that particular advertising area does not make.
  • The proposition must be strong enough to move the masses, i.e., attract new customers as well as potential customers.




Interesting Reads

now you know it, the rest of the story is up to you and your team’s creativity.

If you need help contact us at

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Remember to secure your infrastructure before it is too late

Global Cyber Economy Video News and Interviews

Cybersecurity videos from world’s leading cyber security companies, researchers and and experts. Cybersecurity video news, facts, predictions, and statistics.

Cyber economic market data, insights and ground breaking predictions to a global audience of CIOs and IT executives, CSOs and CISOs, information security practitioners, cybersecurity company founders and CEOs, venture capitalists, corporate investors, business and finance executives, HR professionals, and government cyber defense leaders.

Special Guests Interviews from YouTube channel: is a research-based online publication that helps people navigate a safe path through their increasingly complex digital lives.
Our CyberNews Investigation team uses white-hat hacking techniques to find and safely disclose cybersecurity threats and vulnerabilities across the online world.

Videos from YouTube channel

Cybercrime Weekly by Theresa Payton, Former White House CIO.

Who’s Being Phished.

Extraordinary Ideas from Ordinary People

Extraordinary Ideas That Move the World Forward

Articles covering advances in technology, science, transportation, architecture, design, and many other disciplines.

Science News

Science news, from the depths of space to the quantum realm:

A list of the 20 most-watched talks on all the platforms we track:

Technology and Science News

Smartphones, drones, robots, home entertainment gear and all things tech:

TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.

Transportation and Infrastructure News

The best ways to get from A to B, from innovative autos to electric vehicles, bicycles, boats and planes:

Lifestyle – News, Research and Analysis

Health, home innovation, design, architecture and outdoor living:

user typically comes in contact with malicious code via an unsolicited email attachment or by downloading programs

Alarming Cyber Security News

Latest Cybersecurity Stats.

The following informational links are compiled from a variety of cyber security articles and blogs. It is worth exploring these statistics and their potential cybersecurity implications in rapidly changing digital landscape.

Critical Infrastructure News.

CyberSecurity Case Studies and Strategies.

Threatpost Cybersecurity Blog